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Posts Tagged ‘Matt Statman’

Motive Hires Kohl Norville As First Content Director

Kohl NorvileDenver-based creative studio Motive has hired Kohl Norville in the new position of content director, Adweek reports.

Norville will be tasked with building the New York office while working with clients (such as Pepsi, Mountain Dew and Native Eyewear) to conceive and produce branded content. He will report to agency founder and CEO Matt Statman.

Prior to joining Motive, Norville freelanced for agencies including Grey, Pereira & O’Dell, Big Fuel, and SS+K, producing content for brands like ESPN, Subway and Match.com. He also served a one year stint as creative director at Habana Avenue from 2009-2010.

“If you look at the range of work that Motive is creating, it’s truly platform agnostic, which I love,” Norville told Adweek. “It’s a shop where ideas are king and these [are] ideas that lead to audience immersion.”

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Ah, So This is How Halftime Was Born

If you’ve ever wondered how NFL’s halftime started, Denver-based agency Motive has the (entirely fictional) answer for you in their new spot for Pepsi, “There Since the First Halftime.”

In the 30-second spot, a group of guys playing football are interrupted when a broken down car full of fetching ladies arrives asking for help. One of the guys tells his team to stay focused, but the girls shout, “We’ve got Pepsi!” Another player says “What if we just take, like, fifteen minutes?” and thus, Motive and Pepsi would have you believe, halftime was born. It may be a bit ridiculous, but, more importantly, it’s fun and memorable.

The spot marks the Hungry Man debut for director Kinka Usher. The former DGA Director of the Year joined the production company, along with EP Nancy Hacohen, last month.

“There Since the First Halftime” started running during the NFL Playoffs this past Saturday as part of a larger campaign supporting the Pepsi-sponsored Super Bowl Halftime Show. Chances are you’ll catch it if you stick around for commercial breaks during the Conference Championships this Sunday. Credits after the jump. Read more