Clemenger BBDO’s Sydney branch teamed up with Exit Films and Tool for the goofy viking-themed spot for V Energy featured above.
“Hey, viking begins with ‘V,’” someone over at Clemenger BBDO presumably decided, and the agency ran with it. In the 30 second spot, a viking crew organizes a mutiny to overthrow their leader in favor of the same guy drinking V Energy because “He’s a bit better at pillaging and setting fire to things.” The V Energy drinking usurper bests the leader at axe throwing, naturally leading into V Energy’s “The Massive Hit That Improves You A Bit” tagline. The spot’s goofy humor, like the leader’s axe throw, misses the mark — largely because by now the whole vikings in advertising thing has been done to death. Maybe it’s time to stock up on some V Energy and work on some new, improved ideas. Credits after the jump. Read more