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Posts Tagged ‘Matthew Atkatz’

SapientNitro Flies Beyond for Grey Goose

SapientNitro, social agency of record and digital agency for Grey Goose, has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign.

The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. In the 30-second spot (featured above), the agency positions the brand as a “gift for those who fly beyond.” The spot opens on a city party where someone fills several glasses with ice and opens up a bottle of Grey Goose. “We all know someone this year, who has done something special,” intones the voiceover as the bottle is opened and poured. For those who haven’t done anything special, we’re guessing Smirnoff or Absolut will do the trick, and apparently that fickle 007 has changed his preference to Belvedere.

“Grey Goose has long been a brand that people have shared with friends and celebrated with those most special in their lives,” said Grey Goose VP Category Director. “This year we bring that sentiment to life through the new Fly Beyond platform which encourages people to recognize those they hold dear…” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

McGinness to Serve as ADC Interactive Jury Chair

The Art Directors Club continues its promotional tour-de-force for its 90th annual awards show by announcing that Will McGinness (who bears a striking resemblance to my old pal, Nick Parish) will serve as jury chair for the Interactive portion of the event. You may remember McGinness from such agencies as Goodby (seven years spent) and Arnold (where he worked on the VW account), but now the creative is a CD at SF-based Venables Bell & Partners, which he joined in September of last year. McGinness will spearhead a jury that includes the likes of Arnold Boston CCO Pete Favat and Goodby CDO Mike Geiger. Read full jury list after the jump and as a reminder, the submission deadline for the Interactive category is Jan. 28.

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