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Posts Tagged ‘Matthew Pollock’

Tuesday Odds and Ends

wolverine

 

-R/GA vet Karen Spiegel has taken over for Wally Petersen as Draftfcb’s EVP/global chief communications officer. link

-Horizon Media has launched a new unit dubbed Scout Wellness, which will be led be managing director, Rich Abend, an eleven-year veteran of health, wellness and active-lifestyle marketing. SW’s first client is Sleepy’s.

- Indie digital agency Resource  has added creative directors Steve Anacker and Dave Clark in its San Francisco and Chicago offices, respectively.

-Dubai/NY-based commercial animation studio Clockwork VFX has added Nina Davenport as executive producer.

-Montreal-based agency Nurun has launched a new e-commerce website for Walmart Canada. link

-20th Century Fox and Soap Creative are behind a new digital experience to help hype the new Wolverine film (image above). link

-FYI, the early entry deadline for the Shorty Awards is Nov. 14, 2013. link

- BRW Filmland Los Angeles has signed comedy director Matthew Pollock for U.S. commercial representation.

-So, what is the Department of Justice charging the U.S. Airways/American Airlines merger to finally happen? link

-The Internet Advertising Bureau has appointed digital media vet Peter Naylor as its first publisher-in-residence.

 

 

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Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

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