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Posts Tagged ‘Matthew Swanson’

M&C Saatchi Grows Bee Beard for San Diego Zoo

M&C Saatchi has released another ad for the San Diego Zoo as part of its ongoing campaign designed to stoke children’s interest in the zoo’s Tiger Trail exhibit.

In the spot, a boy has magically grown a full beard made entirely of bees. When a girl asks him how he grew it, he flashes back to a visit to the San Diego Zoo where he communed with tigers and apparently absorbed some kind of mysterious power. It builds off of M&C Saatchi’s previous work promoting the exhibit, focusing on the way interacting with wildlife helps stokes kids’ imaginations. It may, however, be a little too dependent on previous ads to understand its intention, as it otherwise can seem disjointed and a little nonsensical. Still, it’s hard to argue with a bee beard, especially one as convincing as this. To bring it to life, M&C Saatchi collaborated with production company Epoch Films and visual effects company Timber, combining footage of real swarming bees with CGI.

““They were really committed to the process from our very first conversations, and delivered impressively on everything we talked about,” director Matthew Swanson told Great-Ads, “…the entire team at Timber made sure there wasn’t a single i undotted or t uncrossed.”” Read more

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GSD&M Talks Protection for Radio Shack

GSD&M has a new back-to-school campaign for Radio Shack that makes good use of awkward humor to promote the brand’s protection plans.

In “The Talk” for example, a dad tells his son it’s time they had “the talk.” His son, horrified, listens as his father emphasizes the need to use protection. “I know you just want to get out and show it off, but you can’t just go swinging it around all willy-nilly trying to impress the girls.” He continues, “This glass is fragile. We’re covered though…” as the son looks greatly relieved. The spot’s use of innuendo in an awkward, easy to relate to situation makes it funny and memorable.

In the similarly suggestive “Laundry,” the tables are turned, and it’s the father who is made to feel awkward. We’ve included that spot, along with credits, after the jump. Read more

Monday Odds and Ends

-Director Matthew Swanson has joined to the roster of bi-coastal/London prodco Epoch Films for U.S. representation. link

-Givver would like to remind you that today, July 15, is Social Media Giving Day. link

-NYC-based, Publicis Groupe-owned digital agency Rokkan has added its first European client in Irish carrier, Aer Lingus. Rokkan will serve as web AOR for the brand.

-Starcom MediaVest alum Emilee Stansell has joined Horizon Media as digital media director and will work on the AEN business out of New York.

-Nissan has exhumed the Datsun–but only in India. link

-Momentum Entertainment Group and celebrity video provider Young Hollywood are teaming up to launch a new channel next April to capitalize on FIFA World Cup 2014 hype.

-With The Open Championship getting underway this week, ESPN and W+K New York have launched a timely spot that welcomes flashy golfer Rickie Fowler to Bristol HQ (above).

-West Hollywood, CA-based prodco Arts & Sciences has signed director Sean Meehan to its roster for U.S. representation.

It’s Only A Scratch

Here’s another brilliant campaign that’s almost as good yesterday’s. This time, the agency is JAN Kelley Marketing from Burlington, Ontario and the client is Apple Auto Glass.

The first piece is entitled “Repair,” which was directed by Matthew Swanson as was the rest of the campaign. He did his thing so you really can’t blame him.  We guess it’s a bit of a challenge to do something good for a client like Apple Auto Glass and they probably wouldn’t go for it anyway.

What kind of budget do you think they have? Everything can’t be brilliant, we suppose. Everyone has got to make a paycheck and to spit out something for these guys is a walk in the park and turns to money in the bank. Why even write about it if it’s so crap? It’s not always about award-winning ideas and strategies; it’s usually all about the green. View the rest of the campaign after the jump.

More: Creator of ‘Best Automobile Commercial Ever’ Passes Away Read more