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Posts Tagged ‘Mauro Cavalletti’

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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And Now, a Little Wake-Up Call from JWT/Casa Brazil

JWT Brazil chief integration officer Mauro Cavalletti and his crew continue their string of quirky projects (remember this?) with this latest app called “91 Rock Clock,” which will wake your ass up–but in progressive fashion–as it veers from soft AM gold to heavier rock tunes (think Metallica and Sepultura). Think of it as a snooze button with distortion. In case you’re not based in South America, 91 Rock Radio is a rock radio staple in SA and…well, let the video above explain things. We’re light sleepers, so we’d probably spring out of bed during an REO Speedwagon track, but if you’re into it, you can go here or here to download the app. Credits after the jump.

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Thursday Odds and Ends

-BBDO New York celebrates its newly renovated open workspace by gifting over 500 staffers with a pair of Denon Urban Raver AH-D400 over-ear headphones. BBDO NY was named Denon’s first creative AOR over the summer.

-Adobe has acquired NYC-based portfolio sharing network, Behance. link

-Grey and Black Iris Music have created a full-length version of the tune, “Beautiful Dreamer,” featuring vocalist Rachel Fannan, that was featured on its recent national “Inspired” spot for Canon USA. link

-And now, some more agency holiday work, this one from Mauro Cavalletti and crew at JWT Agencia Casa in Brazil, who chime in with a live-streaming effort called “Client Striker,” which is the agency’s version of a holiday card. link

-Heat and the Episcopal Community Services of San Francisco are giving to the homeless with a holiday sock drive. link

-The folks at TBWA\Manchester are awaiting your virtual kiss during this holiday season. link

-We’ll rattle off a couple of more TBWA\-related items. Here’s Singapore’s take on naughty or nice. link

-…And the world becomes a snow globe according to TBWA\Vietnam. link

-Publicis Groupe and subsidiary Saatchi & Saatchi want class action charges for allegedly using unauthorized models’ images dropped. link

-Bi-coastal entertainment branding agency Loyalkaspar hired Darryl Mascarenhas, who most recently worked on a co-branded assignment AMC’s The Walking Dead and the new Microsoft Windows 8 operating system, as a creative director.

 

Wednesday Morning Stir

-Let the holiday theme continue, this time taking positive client feedback and turning it into something good, cheery, etc. (above). link

-Atlanta-based 22squared decided to “Tweet the Halls,” meaning the agency decorated its atrium with LED lights that will be activated via Twitter. link

-Mauro Cavalletti and his crew at JWT Brazil have launched a free digital product dubbed “The Most Tweeted Brands,” which follows real-time performance of the top 100 global brands–according to BrandZ ranking–on Twitter. The system processes over 2.5 million tweets a day. link

-Pereg Ventures, a new, New York-based VC firm focused exclusively on marketing technologies, has launched with the help of anchor investor, Nielsen. link

-According to Kantar Media, 77 percent of brands couldn’t care less about online video advertising. link

-Apparently, Yahoo has won over Google when it comes to Festivus. link

Cavelletti Clues Us in On Latest Work from Brazil

In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone.  We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.

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Mullen, One Club Put Pencil ‘Kill Factor’ to the Test

Is a Pencil worth dying for? We have had no idea that the One Club prize was worth so much, but we’ll applaud the 8-bit nostalgia provided to us by Mullen and said organization. This effort, which was built on HTML5 and was one of the most recent efforts led by  recently departed chief digital officer Mauro Cavalletti. The clip provides us the story of “vigilante” Jon Scraper, a man without a cause, but knowing the ad industry, one who has his balls in the vice of a client. Credits after the jump.

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Cavalletti Signs Up for New Role at JWT in Brazil

Last week, we reported that Mullen’s chief digital officer Mauro Cavalletti left to head back to his native Brazil for “personal reasons.” Well, the exec won’t be without work as he’s signed on as a board member/chief integration officer at Group JWT in his homeland. With the hire, Cavalletti will be working three of the WPP-owned agency’s offices in South America including JWT, Casa and iCherry. Here’s a release from the agency:

“In order to integrate its agencies JWT, Casa and iCherry, and give continuity to its strategy towards digital integration, Group JWT has just hired Mauro Cavalletti, creative leader of the digital group at Mullen – third agency on Advertising Age ranking in 2010 and fourth on the Most Innovative Companies in the World list by Fast Company.

Cavalletti will take on the newly created role of Chief Integration Officer, and will join the national board of the group in Brazil, along with Stefano Zunino, Ezra Geld, Fernand Alphen, Guilherme Gomide, Roberto Fernandez, Ricardo John e Roberto Belizário.

Creative Director with over 15 years experience on interactive, and over 13 years of experience working in the US, Cavalletti has started the San Francisco office for R/GA, where he serviced as the creative leader for 3 years. He was also a Creative Director at AKQA and Organic in San Francisco. Prior to that, heas was a Creative Director at Organic and R/GA in New York.

Mr. Cavalletti will move to Brazil and start on his new duties in May.”

Cavalletti Leaves Mullen (Updated)

We’ve received confirmation that Mullen chief digital officer Mauro Cavalletti has turned in his resignation after less than a year in order to deal with “serious family health issues” back in his native Brazil. The Mullen camp tells us that “everyone here was sad to hear the news. He’s a great guy.”

If you recall, Cavalletti and Perry Fair joined Mullen as co-CDOs last April, with the former arriving from R/GA San Francisco (where he was ECD  for three years) and the latter from an ECD gig at Grey New York. Fair of course left Mullen at the end of last year for the CCO gig at JWT Atlanta/Houston/Dallas. As of now, it appears that Mullen is not planning to immediately replace Cavalletti.

Update: Here’s a quick note from Cavalletti himself: “Leaving Mullen in this very special time for the agency makes me feel sad. However, it’s time for me to move back to Brazil as I have important personal matters to take care of there.” Cavalletti clarifies that his family is actually in “good health” (good to know) but is “asking us to be by their side.” Best wishes, my friend.

JWT Cuts Staff in Atlanta

Nearly five months after we reported on a “housecleaning” of sorts at JWT’s Atlanta branch, word from sources familiar with the matter is that the office has had to cut more staff as part of a “creative shakeup” following the hiring of CCO Perry Fair. We’ve been told that number is under 16 and pretty much affects JWT ATL’s creative department (sources add, though, that a handful of Dallas folks outside of creative were affected as well).

Fair (pictured), if you remember, not only signed on as JWT Atlanta’s chief creative officer, but was also tasked with overseeing the agency’s Dallas and Houston creative departments as well. Prior to JWT, he and Mauro Cavalletti joined up with Mullen as co-chief digital officers for a solid seven months.

 

Wednesday Morning Stir

-After just eight months at Mullen, where he worked alongside Mauro Cavalletti, Perry Fair has split to take on the CCO post at JWT Atlanta. link

-Are these Will Ferrell Old Milwaukee ads the real deal (above)?

-Draftfcb alum Tony Valtos joined Chicago-based agency Two by Four as group account director.

-Sir Martin Sorrell might be having second thoughts about returning WPP’s tax base to London. link

-Netflix CEO Reed Hastings admits his company got “overconfident” this year. link

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