We here at the Spy figured we’d try something new this summer and give a few ad/marketing interns the floor to share their thoughts and experiences from within their respective agency walls. First up to bat is Max Krauss, a junior studying business and marketing at Washington and Lee University who’s currently interning at experiential agency MKTG INC. Here, Krauss tells us about the lessons he learned from a recent MKTG experiential event for Nike. From the looks of it, our young scribe seems to have enjoyed himself.
On Saturday, June 23, for the 40th anniversary of Title IX, MKTG INC worked with Nike to host a “Celebration of Sport” event at Pier 46 in NYC to commemorate this landmark in women’s athletic history. The day-long event was completely free and open to the public and was comprised of multiple training sessions led by top women’s fitness gurus, Nike+ competitive trials, and a Q&A session with pioneers in women’s professional sports.
Throughout the day, hundreds and hundreds of people flowed through the pier, bringing everything from their yoga mats to boxing gloves to participate in the high-intensity workouts all day long. The event was clearly a planned destination for many, who showed up ready to go in their athletic attire, but also attracted many who were simply out and about on a beautiful New York Saturday and decided to check out the scene. Hey, who could pass up free Nike gear and a chance to try out the newest Nike+ training system?