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Posts Tagged ‘Max Page’

Star of Deutsch LA’s Talent Retention Clip No Longer at Deutsch LA

Yes tipsters, we do agree that there is some irony in the fact that Rob Goldenberg, a VP/ACD at Deutsch LA, is out at the agency. Why the irony? Because Goldenberg starred in one of those promo videos back in June (above) that were created in-house by the agency to promote its Cannes Lions panel on agency retention dubbed “Ending the Agency Talent Rotisserie.” Anyhow, we won’t try to harp much more, but according to sources familiar with the matter, Goldenberg, who spent four-and-a-half-years at Deutsch LA, was cut due to overstaffing on the HTC account (perhaps due to the smartphone brand’s Mother move from earlier this year?). During his time at the agency, he also worked as an ACD on Dr. Pepper.

In more positive Deutsch LA-related news, we’ll kill two birds and tell you that Max Page, aka Mini Darth from VW’s “The Force” spot that of course was created by the agency, is being honored by the AAF at its Advertising Hall of Achievement induction ceremony on November 13 in NYC. Page, who went through open-heart surgery this summer, is getting a special nod from the AAF for his charitable work on behalf of children’s hospitals. Good on ya, kid.

 

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Let’s Send Our Best Wishes to ‘Mini Darth’

If you don’t know who Max Page is, he’s the one and only mini Darth Vader from Deutsch LA’s award-winning “The Force” campaign for VW. Anyhow, the brave little guy will unfortunately have to undergo open heart surgery tomorrow to replace a pulmonary valve and fix a hole in his heart. So, folks from the aforementioned automaker and agency are doing their part to help Max’s cause by sending videos of encouragement and raising money.

After the jump, you can read a note from Max’s mom, Jennifer, about his situation. If you choose to donate to the cause, you can check out this page set up for the young lad, who’s also an ambassador for the Children’s Hospital of Los Angeles. Best wishes, Max!

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