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Posts Tagged ‘Maxi Itzkoff’

Monday Morning Stir

-Everyone’s all a-twitter about Amazon’s new delivery drones, which CEO Jeff Bezos unveiled to Charlie Rose on last night’s 60 Minutes. In case you missed it, see here.

-Mullen president Alex Leikikh is succeeding Joe Grimaldi as the IPG-owned agency’s CEO. Grimaldi will remain on board as Mullen chairman for the next two years. link

-Del Campo Saatchi & Saatchi, led by Pablo del Campo and ECD’s Maxi Itzkoff and Mariano Serkin Best Agency of the Year for the seventh straight year at Argentinean creative festival, El Diente.

-Missed this one on the way out last week, but McCann New York has launched a pro-bono initiative for the Brady Campaign dubbed “Voices Against Violence.” link

-For those needing some post-Thanksgiving hair of the dog–well, at least virtually–UK agency 18 Feet & Rising has launched this campaign promoting Kopparberg’s warm Spiced Apple cider, complete with a chance to win carved logs from the Kopparberg forest (above).

-Here are six reasons why “talented creatives” are leaving your agency. link

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Beldent, Del Campo Saatchi & Saatchi Stage Experiment ‘Disproving’ Gum-Chewing Stigma

I’m not sure where the “myth” that gum-chewing gives a bad impression comes from, but Beldent and Del Campo Saatchi & Saatchi set out to disprove it in a social experiment called “Almost Identical,” which was conducted October 1st at the Museum of Contemporary Art in Buenos Aires.

The experiment, conducted under the assumption that such a myth exists, employed five pairs of identical twins. Each pair of twins were dressed and presented identically, with the only difference being that one of the twins was chewing gum. Onlookers were then asked a series of questions about their impressions of the twins, ranging from “Which one seems like he has more friends?” to “Which of these bosses would give you a raise?” to “Which one has a better sex life?” The gum-chewing twin received the more positive answer 73% of the time. Beldent would like that to mean that they’ve proven that “chewing gum doesn’t give a bad impression” but, rather, does the opposite. Obviously, that’s extrapolating a bit much from the limited survey, but this is marketing, not social science. I just feel bad for the twins that had to chew gum all day. That must have been hell on their jaws. Credits after the jump. Read more

Saatchi & Saatchi’s ‘Miraculous Hen’ Launches Andes Barley Wine

What could be more appropriate than a beer post on a Friday afternoon?

Saatchi and Saatchi Del Campo’s new spot launching Andes Barley Wine features a most enviable bird: a hen who lays beer (specifically Andes Barley Wine) instead of eggs. Who wouldn’t want to own one of those?

First, a little terminology for the uninitiated. Barley wine is a strong, top fermented ale originating from England in the 18th century. It typically has around 8-12% alcohol by volume. Translation: This shit is strong and will get you crunk if you drink it like you would a lager. The word “wine” is meant to indicate that the ale has similar alcohol content to a wine, not that it tastes like or resembles wine.

“Miraculous Hen” was shot in Uspallata, Mendoza and directed by Agustín Alberdi. The scenic location makes an excellent backdrop for the spot, a lighthearted and humorous 1:11 devoid of dialogue. When a man finds that his chicken lays beer instead of eggs he is, predictably, very happy. He hops on his motorcycle to show an understandably skeptical friend the miracle and chases off a dog who is after the bird. Soon he’s sharing the beer with a group of friends, as there’s plenty to go around. When the bird suddenly starts laying eggs again instead of beer, the man cooks up the hen with the fresh laid eggs. It’s a simple spot that succeeds at being memorable without any dialogue whatsoever. I’ve never had barley wine before, but as someone partial to strong ales, this spot makes me want to try Andes Barley Wine. So, mission accomplished. Credits after the jump. Read more

Happy Thanksgiving! Here’s a F****d-Up Air Conditioner Spot from Argentina

As the chilly pangs of winter draw nigh, it’s a great time to remember that, hey, if you were living in South America right now, it would now be summer. It’s because hemispheres and weather patterns and poles and the Earth’s rotation and other things I don’t quite understand, but the southern hemisphere experiences opposite weather patterns that we have up north. This is why there is an air conditioner ad in your AgencySpy this morning.

This spot for BGH comes from Del Campo Saatchi & Saatchi Argentina. The concept evolves around a creepy voyeuristic shut-in being the personification of an air conditioner. As things end up taking a pretty bad turn around the 45-second mark, it’s hard not to reflect on two things: 1. This spot would never run in the U.S. and 2. Your own demented broadcast concepts will never be made unless you leave the country.

So, as you give thanks this holiday weekend, remember that your life would be so much better in you were in Argentina. Then laugh, because we all know that’s not true. I mean, football, AMIRITE? Credits after the jump.

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Andes Beer Spoofs ‘Edward Scissorhands,’ Melodramatic Silent Movies

From Del Campo Saatchi and Saatchi comes yet another spot for Argentinian beer Andes, a product of Anheuser-Busch InBev that is (maybe, but probably not) the brew giant’s equivalent of Michelob. We meet an attractive young man with a horrifying affliction–he has empty beer bottles for hands. It’s kind of like (¡EL SPOILER!) Edward Scissorhands, except with beer bottles, you follow? Okay, cool.

Anyway, we can assume the team at Del Campo Saatchi and Saatchi decided to have a little fun of the brief, taking the ol’ “What problem does this solve?” approach to Andes’ new wide-mouth bottles and making up a silly non-problem for “A Singular Man.” I mean, really, the only reason we have wide-mouth anythings is because the developed world contains a bunch of fatty-fat-fats who feel the need to consume food and beverage in greater volumes in order to support their bloated stomachs. It’s either that, or, you know, people who self-medicate by binge-drinking away their problems.

We wish you well, Argentinians who inevitably will smirk like idiots when they replicate this spot and dunk their fingers into their bottles. We doubt that Budweiser introduces their own bottles of similar design to the States with a spot that doesn’t feature a bunch of young models chugging beer at a beach party or something. Credits after the jump.

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Sony Cybershot Revises History

There’s more than meets the eye when it comes to some of the most iconic images according to this campaign from the folks at Del Campo Saatchi & Saatchi, the brains behind the award-winning Andes “Teletransporter” effort. The agency, which recently added Cybershot to its Sony portfolio that also includes Playstation, plugs the camera’s “sweep panorama” feature and in doing so, shows what really (but not really) went down behind-the-scenes in photo shoots involving Albert Einstein and Marilyn Monroe. Check out the spot for the “candle in the wind” as well as credits after the jump.

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Saatchi & Saatchi Unveils ‘Teletransporter’ Follow-Up

Almost a year to the day when Del Campo Nazca/Saatchi & Saatchi unveiled its inventive “Teletransporter” campaign for A-B InBev’s Andes beer, which deservedly picked up a Grand Prix at Cannes last year, the Buenos Aires-based operation is back with a sequel dubbed the “Andes Friend Recovery.”

While the novelty’s slightly worn off, AFR still elicits a chuckle with the premise that you can kick back and drink some brews with the buddies and simultaneously put your girlfriend at ease. As the case study above explains, Del Campo with the help of Sake and production company Primo placed a robot in various bars in Mendoza, Argentina and used interactive facial recognition software to apply the face of a man to it. By logging onto the AFR site, husbands and/or boyfriends could spend quality time with their significant other while also making their presence known at the pub. It’s still win-win if you ask us. Credits after the jump.

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Del Campo Nazca Follows Coke Win with AOTY Nod

Del Campo/Nazca Saatchi & Saatchi, the masterminds behind one of our fave campaigns of the year, the “Andes Teletransporter,” once again reigns supreme in the Argentinean ad circle as the shop picked up the Best Agency of Iberoamerica prize at the 2010 El Ojo de Iberoamérica festival. In addition, the agency’s creative leads, ECDs Maxi Itzkoff and Mariano Serkin (pictured), were named Best Creative Directors at the event.

Suffice to say, it’s been a good year for Itzkoff and Serkin, who not only picked up a Cannes Grand Prix prize for “Teletransporter” but won the Playstation business in June and most recently, Coca-Cola Argentina. In a statement, Coke Argentina’s marketing director, Alberto Velasco, says, “We are pleased to add Del Campo Nazca Saatchi & Saatchi to our strategic partners’ network; a very prestigious agency, and with an impressive career in the local and global markets.” AdAge reports that the Coke business was moved to Del Campo without a pitch.