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Posts Tagged ‘Maxwell Gosling’

W+K NY Celebrates Arrival of College Football Playoffs for ESPN

W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in August with “Different Ways In” — with two new spots promoting the College Football Playoff on ESPN: “New Year’s Spread” and “Playoff Ride.”

In “New Year’s Spread” (featured above, in its 60-second version) W+K New York displays some truly impressive game day spreads, including a Rose Bowl stadium made out of hors d’oeuvres and a Sugar Bowl cake. The ad ends with the voiceover, “Six classic bowls, two playoff games: all in 36 hours on ESPN. New Year’s will never be the same,” followed by the “Who’s In?” tagline. “Playoff Ride” takes a different approach, focusing instead on the agony of defeat. To visualize this the spot shows two walls closing in on a series of televisions showing college football games. Gradually, the televisions are crushed, representing teams being eliminated, until only four are left. 30-second versions of both ads will be broadcast in anticipation of the College Football Playoff on ESPN, with the 60-second extended versions living online. Stick around after the jump for “Playoff Ride” and “The Making of New Year’s Spread.” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Spike DDB Looks Fancy in a Cadillac

Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.

Here, then, are two spots from Spike DDB – yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.

The first one, “Coding It”, seems to be about professional responsibility:

Note the old, corporate dude and his subtle nod of approval.

So you can get away with using the word “chiseled” outside the Twilight fan fiction universe.

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UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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