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Posts Tagged ‘Maxwell Gosling’

Spike DDB Looks Fancy in a Cadillac

Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.

Here, then, are two spots from Spike DDB – yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.

The first one, “Coding It”, seems to be about professional responsibility:

Note the old, corporate dude and his subtle nod of approval.

So you can get away with using the word “chiseled” outside the Twilight fan fiction universe.

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UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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