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Posts Tagged ‘McCann Worldwide’

New Presidents at McCann Europe and DigitasLBi Boston-Detroit

pablo walkerThis week McCann Worldwide announced two C-level changes: Pablo Walker, formerly President of McCann Worldgroup Latin America & Caribbean, will now hold the same title for McCann Worldgroup Europe. Replacing him will be Fernando Fascioli, CEO of McCann Chile.

Walker has been with McCann for more than two decades; in citing his track record, CEO Harris Diamond writes, “As we look to Europe, the need for clients across the region to reach diverse populations economically and culturally will increase.”

DigitasLBi announced the promotion of EVP/Chief Solutions Officer Norman de Greve to President, Boston-Detroit. He succeeds Barbara Goose, who left to accept the role of CMO at Altisource, a technology and services firm.

de Greve will manage the growth of the 800-plus employee region while steering strategy for such clients as Cessna, General Motors, Lenovo and PUMA. He will report to North American CEO Tony Weisman.

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Commonwealth/McCann Highlight Chevy’s Tech Cred

You’re almost certainly aware that General Motors is currently suffering through a scandal created by its lack of tech savvy. Yet, even as the terrible PR is somehow increasing sales numbers for the automaker, a new spot created by Commonwealth/McCann indicates that Chevrolet wants customers to know that it’s moving on. In fact, we might say that the brand has begun “a new journey.”

This spot is ostensibly all about the 4G Wi-Fi available in new models, but in a larger sense it’s about how Chevrolet is moving forward on all cylinders and bringing its customers along for the ride.

The July 4th debut was no accident, either: as Chevy’s VP of Marketing puts it, “What better time than the Fourth of July to celebrate the new independence that Chevrolet provides”…via working Wi-Fi.

In order to reinforce this point, the team at Commonwealth/McCann Detroit adroitly make the sort of “that was then, this is now” juxtapositions that one sees in many campaigns for products with tech components.

Credits after the jump.

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McCann Promotes John Mescall to Global ECD

John Mescall McCannThis morning McCann Worldwide announced that John Mescall will be its newest Global Executive Creative Director.

Mescall, who currently serves as ECD at McCann Australia (but did not appear in this brilliant piece of satire), will relocate to New York “in the coming months” to join fellow GECDs James Dawson-Hollis and Bill Wright; the move is part of McCann Global Creative Chairman Rob Reilly‘s efforts to consolidate and strengthen the larger agency’s creative leadership.

Reilly had this to say about Mescall, who led independent Australian shop SMART before its 2011 acquisition by McCann:

“John’s all talent and no ego and he has helped lead McCann Australia to become one of the best agencies in the world.”

The new GECD himself writes:

“It’s a seriously exciting time at McCann. The opportunity to work closely with Rob was just too big not to take, and we’re very aligned on the kind of work we seek to do.”

Mescall has earned a plethora of awards throughout his career, most recently scoring 5 Grand Prix for Metro Trains’ 2014 “Dumb Ways to Die” PSA campaign (which is now being used to sell life insurance).

McCann Erickson Wins Cigna Account

Today we can confirm that McCann Erickson won the Cigna account this week. As AdWeek noted back in March, the finalists in the extended review were McCann, Grey and DDB.

Hill Holiday led the account since early 2011; here’s the spot you might remember.

The company spent $25 million on that campaign in order to promote “a segment that is set to expand substantially under the health-overhaul law”, and its spend looks to exceed that number for 2014.