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Posts Tagged ‘McDonald’s’

McDonald’s Not Using the Tagline That Everyone Hated

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…because they’re using different taglines that everyone will still hate. Maybe.

Seems that one of our commenters was right and that the company did NOT want its revised sort-of-tagline leaked last week. “Lovin’ Beats Hatin’” won’t be McD’s official slogan.

In fact — according to Businessweek – the company has “no plans to use the phrase even informally on social media,” so it may never invade your brain again.

Still, McDonald’s has definitely filed trademark claims for two phrases that are…not too different.

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McDonald’s Has 18 Months to Rebrand…or Else

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A report from Bloomberg’s BusinessWeek tells us that McDonald’s is “setting aside the next 18 months as a period not only to develop the normal lineup of new menu items but also to rebrand itself”. The goal is to change its image from cheap, fast food to something approaching fine(r) dining.

On its last earnings call, McDonald’s CEO Don Thompson said the goal of this soul searching is for the Golden Arches to become “a more trusted and respected brand.”

The implications for current partners DDB and Leo Burnett are less clear.

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When Brands Bite Back: World Cup Edition

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Just when you thought nothing interesting was going to come of the World Cup following that gut-wrenching tie against Portugal, we have a notable player accused of mastication.

During a game that pitted Uruguay against Italy, Luis Suarez (the gentleman seen checking his incisors above) got in a tangle with Italy’s Giorgio Chiellini (the other guy). And then, Suarez got the munchies and bit Chiellini. Thank God for Twitter, because some notable brands decided to have some fun at Suarez’s expense with hashtags, original thoughts, subtle product placement, and even a few sponsored tweets.

It was all in fun, of course, until Suarez got suspended for nine games and banned from “any football-related activity” for four months.

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5 Things You Need to Know This Week: Road Tripping with Obama and Watching McDonald’s McSitcoms

In this week’s episode of “5 Things You Need to Know This Week,” we go on the road with President Obama, call dibs on #Occupy spots, sample the new McTV menu at McDonald’s, and… there was one more thing… oh yeah, the World Series.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Future Lions Winners Bring Social Justice Through Advertising


Today, as part of the 58th Cannes Lions fest in France,  AKQA announced the 2011 winners of its 6th annual Future Lions competition (watch winning films here).

The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
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