…because they’re using different taglines that everyone will still hate. Maybe.
Seems that one of our commenters was right and that the company did NOT want its revised sort-of-tagline leaked last week. “Lovin’ Beats Hatin’” won’t be McD’s official slogan.
In fact — according to Businessweek – the company has “no plans to use the phrase even informally on social media,” so it may never invade your brain again.
Still, McDonald’s has definitely filed trademark claims for two phrases that are…not too different.