In this week’s episode of “5 Things You Need to Know This Week,” we go on the road with President Obama, call dibs on #Occupy spots, sample the new McTV menu at McDonald’s, and… there was one more thing… oh yeah, the World Series.
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Today, as part of the 58th Cannes Lions fest in France, AKQA announced the 2011 winners of its 6th annual Future Lions competition (watch winning films here).
The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
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