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Posts Tagged ‘McKinney’

McKinney Wins CarMax

Three weeks ago, we broke the news that CarMax, maker of Super Bowl ads featuring slow claps and puppies, would not be working with New York’s Silver+Partners for its next Big Game spot.

The ensuing review quickly turned into a competition between three southeastern agency offices, and yesterday Adweek reported that McKinney had won the account.

Sources told us that BBDO Atlanta was not the winner, but we didn’t receive responses from McKinney or CarMax before the Adweek post went live. Newly installed CMO Jim Lyski subsequently confirmed the win, writing that the company chose McKinney in order to “tell our unique story and connect the brand with consumers.”

Updates/official statements if we receive them. In the meantime: puppies.

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McKinney Names Adam Levine CMO

mckinney

Today McKinney announced the appointment of Adam Levine, who most recently served as EVP/global brand marketing director at Deutsch, as its new CMO.

Levine landed at Deutsch’s New York office just over three years ago to help the agency run its Microsoft account. Before that, he spent one year and eight months as chief growth officer at what was then DraftFCB before leaving in January 2011, and the release notes that he helped defend the Merck and White House Office of National Drug Control Policy accounts during that period.

The new CMO has a more extensive agency history than most: his first stint as a Deutsch employee lasted nearly a decade and ended with him serving as EVP/brand director, and he also spent five years working on new business at DDB.

Levine officially left Deutsch for the second time six months ago to become a self-described “free agent”, and in the press release McKinney Chairman/CEO Brad Brinegar clarifies that he will “split his time between McKinney’s new offices in SoHo [which opened in January 2013] and our headquarters office in Durham”. We enjoyed Levine’s official quote:

“…I won’t rhapsodize some BS about my role. It’s actually quite simple: Grow the agency.”

His roles outside the world of advertising include Chairman of the Board at Live Out Loud, a nonprofit created to help gay youth further their own careers by connecting them with established professionals in the community.

McKinney Scares the Crap Out of Galeophobes for Travelocity

Last Friday, McKinney engaged in a bit of strategic “newsjacking” on behalf of client Travelocity, making the most of the phenomenon that is “Shark Week” with a bit of experiential work.

The brand promoted the “How Far Am I from Sharks Right Now” page on social media via its Wandering Gnome spokesperson, who has his own accounts and played a great supporting role in Amelie.

The page itself promotes the client’s service by asking users to enter their current location and then listing would-be vacation destinations that place them either as far away or as close(!) to the nearest shark grouping as they so choose.

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Managing Director George Nguyen Heads to McKinney

George NguyenLast week we posted on the departure of now-former TBWA\Toronto managing director George Nguyen, and today we can confirm that he has landed the same position at McKinney in New York approximately one month after leaving his previous job.

Prior to the move, Nguyen spent more than six years within the TBWA network, rising to the position of country manager for the agency’s Vietnam operations before moving to Canada; his client list during that time included Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade.

Before joining TBWA, Nguyen worked in various strategic planning/account positions at DDB Seattle, Arnold, Lowe and StrawberryFrog.

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ADT Leaves Non-Secure Relationship With Arnold After Less Than a Year

adt security

It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR.

It was a big day for the agency pitching out of its Boston office, which beat TBWA\Chiat\Day in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. Remember that name of the incumbent…because evidently ADT did not.

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