Three weeks ago, we broke the news that CarMax, maker of Super Bowl ads featuring slow claps and puppies, would not be working with New York’s Silver+Partners for its next Big Game spot.
The ensuing review quickly turned into a competition between three southeastern agency offices, and yesterday Adweek reported that McKinney had won the account.
Sources told us that BBDO Atlanta was not the winner, but we didn’t receive responses from McKinney or CarMax before the Adweek post went live. Newly installed CMO Jim Lyski subsequently confirmed the win, writing that the company chose McKinney in order to “tell our unique story and connect the brand with consumers.”
Updates/official statements if we receive them. In the meantime: puppies.