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Posts Tagged ‘McKinney’

McKinney Scares the Crap Out of Galeophobes for Travelocity

Last Friday, McKinney engaged in a bit of strategic “newsjacking” on behalf of client Travelocity, making the most of the phenomenon that is “Shark Week” with a bit of experiential work.

The brand promoted the “How Far Am I from Sharks Right Now” page on social media via its Wandering Gnome spokesperson, who has his own accounts and played a great supporting role in Amelie.

The page itself promotes the client’s service by asking users to enter their current location and then listing would-be vacation destinations that place them either as far away or as close(!) to the nearest shark grouping as they so choose.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Managing Director George Nguyen Heads to McKinney

George NguyenLast week we posted on the departure of now-former TBWA\Toronto managing director George Nguyen, and today we can confirm that he has landed the same position at McKinney in New York approximately one month after leaving his previous job.

Prior to the move, Nguyen spent more than six years within the TBWA network, rising to the position of country manager for the agency’s Vietnam operations before moving to Canada; his client list during that time included Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade.

Before joining TBWA, Nguyen worked in various strategic planning/account positions at DDB Seattle, Arnold, Lowe and StrawberryFrog.

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ADT Leaves Non-Secure Relationship With Arnold After Less Than a Year

adt security

It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR.

It was a big day for the agency pitching out of its Boston office, which beat TBWA\Chiat\Day in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. Remember that name of the incumbent…because evidently ADT did not.

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