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Posts Tagged ‘Megan Fox’

Activision, 72andSunny Bring the House Down with ‘Epic Night Out’

“Epic Night Out,” the splashy new 90-second Call of Duty: Ghosts spot from 72andSunny for Activision, is indeed epic, and easily riffs on the four-guys-who-have-fun-in-danger motif made popular by The Hangover. There are a few celebrity cameos, a crumbling Las Vegas set, and classic music, Sinatra’s “Live Until I Die.” Very epic. But no baby, though. Instead, the four heroes and their dog travel from desert wasteland, to cityscape, to outer space, and then to a frozen tundra. With the music and quick editing, it’s hard to pay attention to anything else.

I’m all for first-person shooters, and I don’t think they are ruining kids. If this spot were for the U.S. Armed Forces, that would be different. But, it’s worth pointing out that guns, explosions, apocalyptic Vegas, Frank Sinatra, and Megan Fox is way past the boiling point of glorying violence for a TV spot. That’s sensory overload for all of the juiced up gamer-guys who are going to sit in the basements and pretend not to pee in empty soda bottles. It’s also brilliant misdirection.  And if not for the Grand Theft Auto V ads, this would be the best video game spot I’ve ever seen. Credits after the jump.

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How Do You Say ‘Green’ in Dolphin?

Humans have a burning desire to verbally communicate with dolphins, especially when it comes to ad folk. First it was Megan Fox, Acer marine biologist, taking a scientific approach to dolphinspeak, and now we have a Dolphin Translator app from Green Works, the eco-friendly arm of Clorox, essentially creating the digital version of the Oxford English/Dolphin Dictionary. Created by Omnicom-owned Critical Mass, the dolphin-themed approach weaves its way into a campaign meant to help consumers avoid getting lost in translation when it comes to environmentally-conscious lifestyles.

As you’ll see on the Green Works website, you can type just about anything (up to 120 characters) into the translator to hear the dolphin version. What you do with the cute, squeaky response is up to you, unless you are already fluent in Flipper. Odds are, the dolphin noises will just sound like, well, dolphin noises: indistinguishable and vaguely babyish. But, if you’ve ever been curious how a dolphin would say tomato, then this is the app for you.

Credits and a behind-the-scenes video after the jump.

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Mother, Acer Introduce Us to Vernon, Assistant to the ‘World’s #1 DJ’

After showing us Kiefer Sutherland/Jack Bauer’s, er, softer side and making a case for Megan Fox as a marine biologist, Mother London and Acer have teamed up again for another fairly amusing web film to promote one of the computer brand’s Ultrabooks. This latest collaboration stars the globe-trotting Dutch progressive house DJ/producer now simply known as Tiesto and his hapless assistant, Vernon, who perhaps resembles a hybrid of Jonah Hill and Seth Rogen.

One would think that Tiesto, who probably earns at least six figures a gig in a million exotic destinations and has been lathered up by the likes of DJ Magazine and Rolling Stone as the “world’s #1 DJ” over the years, would hire someone a bit less befuddled than Vernon to run his affairs. But, as you can see, being adept at using an Acer Aspire P3 Ultrabook can turn even the most awkward of characters into a model-luring, scene-stealing star. We can all dare to dream. Credits after the jump.

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Tuesday Morning Stir

-Tribal DDB Amsterdam promoted Pol Hoenderboom and Bart Mol to creative directors, effective immediately. The creative duo has been working together since 2010.

-Mother’s interesting work for Acer continues as the agency has unveiled a U.K.-based experiential extension (above) of its recent campaign promoting the Aspire S7 and starring Megan Fox. The interactive experience will be situated in 25 shopping centers across Europe through Dec. 24.

-SapientNitro hired former Brand New World CEO  Alan Feldenkris as group account director. Feldenkris will focus on client development in the New York and D.C. markets at the agency.

-NYC-based VFX/animation studio Nice Shoes promoted Vin Roma to head of its visual effects department and added Colleen Valentino as senior VFX producer. link

-Coca-Cola is set to be awarded the Creative Marketer of the Year Award at the 2013 Cannes Lions.

-U.K.-based brand experience agency Ignite promoted George Chapman to head of production and operations.

 

Wednesday Morning Stir

-Hey, if Mother and Acer can have Jack Bauer bake cupcakes, why can’t they pick from a hat again and have Megan Fox play brainy dolphin whisperer (above)?

-Former Mullen VP/group media director Patrick LaCroix will assume the role of group account director at fellow Boston operation, Blitz Media, effective Nov. 6.

-Speaking of Mullen, have you seen its subtle, Halloween-themed homepage? link

-Here are 21 reasons why Apple SVP of industrial design, Jonathan Ive, should run the company. link

-DesignTAXI looks into the “phobias of creatives” via a new infographic. link

-According to a comScore report, over 9.4 billion video ads were viewed in September. link

 

 

Friday Morning Stir

-This is news to us, but apparently today is Star Wars Day and to celebrate, Unruly Media compiled a list of the most shared Star Wars-themed ads. link

-The folks at PSFK posted videos from their latest NYC conference. link

-Did you know Ogilvy produced a film that screened at Tribeca Film Festival? link

-Toronto-based experiential/shopper marketing firm Match acquired Boulder-based Action Marketing. link

-Well, at least Megan Fox is still earning a paycheck thanks to Sharper Image, which has picked the actress to be the face of the brand (above). link

Tuesday Morning Stir

-Are you ready for Mullen’s Brand Bowl? link

-Microsoft’s U.K. commercial director Chris Maples decides to call it a day. link

-StrawberryFrog Amsterdam added W+K Amsterdam alum Patrick Garvey as senior account director on the Emirates account as well as Veit Muller as senior designer.

-Ok, we’ll try to balance the scales with all our Megan Fox coverage. Here’s Rafael Nadal, number one tennis player in the world and new star of Emporio Armani (above). link

-Facebook launches “Sponsored Stories.” link

Here’s Your Gratuitious Megan Fox Ad of the Week

Megan Fox, former Transformers star, spouse of David Silver and this year’s face of Armani, is back with a new ad for the fashion/beauty brand. This time, the black-and-white motif from the fall campaign switches to color and it’s all about the 24-year-old starlet’s face. This Armani Cosmetics spot features Fox in all her pouty, purring glory, but where does the brand come off completely ripping off Massive Attack’s classic track, “Angel,” for the soundtrack?

via Stylelist

Verizon’s FiOS Will Occupy Children Anywhere

Kids: is there anything more annoying? Always asking their stupid questions and making those terrible shrieking sounds, isn’t it about time that they can just watch SpongeBob SquarePants 24/7 and never bother you for anything again? Enter Verizon’s FiOS network and this spot from McCann NY. With one network, your kids can shut up for hours whether they’re watching TV, your laptop, or you cell phone.

Okay, so you might not leave your kids alone with your laptop or your cellphone all of time time for fear that they might break or lick your electronic devices. But, Verizon’s FiOS does run on a fiber-optic network, making it the first integrated network geared towards home use to do so. More importantly, when has Comcast’s ads featured something as cool as a house that transforms into a doctor’s office that transforms into a car in seemingly one take?

While it’s not available everywhere, FiOS has steadily climbed to over three-million television and internet subscribers nationwide. This sleek campaign tells us that Verizon wants to make a big push with its network this holiday season, continuing to expand its coverage and targeting new demographics. We should also note that this ad is much more entertaining than having to sit through an entire Transformers movie, Megan Fox‘s presence notwithstanding.

Credits and another spot after the jump.
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Thursday Odds and Ends

-Yahoo overhauled its search engine. link

-Director Chris Wilcha signed with bi-coastal prodco Park Pictures for representation. link

-The ADC Young Guns 8 exhibition opening party is going on tonight. link

-Meanwhile, the YoungGuns oversees picked Jeff Anderson at Goodby as its top young creative of the decade. link

-Scott Jordan, CEO of Scottevest, claims Delta doesn’t like his “How to Avoid Baggage Fees” ad. link

-With opening night looming, the NHL checks in on Foursquare. link

-KBS+P created an interactive experience for Armani Jeans, with Megan Fox included. link

-Is MSNBC.com seeking a name change? link

-Flash commerce site One Kings Lane hired eBay alum Greg Fant as CMO. link

More: “Wednesday Odds and Ends