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Posts Tagged ‘Melanie Callahan’

Carmichael Lynch Gives Us MythBusters Vs. Fact Confirmers


A little over a month ago, we brought you news of Carmichael Lynch’s Web experience and social experiment talktoaplant.com, promoting MythBusters: The Explosive Exhibition for the Denver Museum of Nature and Science. Now Carmichael Lynch is rolling out three new TV spots for the exhibition, each of them pitting the MythBusters against Fact Confirmers.

It’s a pretty funny idea, meant to highlight the fact that the MythBusters are not just confirming or disproving facts, but actually busting myths apart — often with some kind of explosive involved. Carmichael Lynch Executive Creative Director Marty Senn explains, “Throwing Fact Confirmers up against it really reminds you how exciting it is to roll up your sleeves and blow things up, and The Explosive Exhibition is inviting you to do just that.”

The spot “One Plus One” (featured above) shows us the Fact Confirmers confirming that one plus one does in fact equal two by counting shuttlecocks. Since the term “shuttlecock” is intrinsically funny, the spots’ dry humor succeeds at highlighting how fun MythBusters is by comparison. The other spots, which confirm that yellow and blue make green and the Newtonian law that a body at rest stays at rest, are less successful without “shuttlecock.” All of the spots end with the tag, “Fact Confirming: Not Nearly as Fun as MythBusting.” While I like the Fact Confirmers idea, it feels like there’s something missing in these spots, like there’s a good deal of missed potential. It’s just that the execution doesn’t live up to the idea behind it — these spots could have been a lot funnier.

Ultimately though, the goal of the campaign isn’t to be funny but to drive traffic to the Denver Museum of Nature and Science for the MythBusters exhibit. How successful the spots are at doing that will be how they are judged. Which leads me to one last complaint: while the Fact Confirmers idea does well at making MythBusters look good in comparison, it provides only footage from the television show, not the exhibit itself — giving the viewer no real idea of what to expect from MythBusters: The Explosive Exhibit. Since Amanda Bennett, Director of Marketing for the Denver Museum of Nature & Science says the exhibit is, ”not about just watching the MythBusters, but getting to be one,” you have to wonder about that omission. Credits and “Yellow & Blue” after the jump.  Read more

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Carmichael Lynch, Denver Museum of Science Warn, ‘Tweet, or the Plant Dies’

MythbustersCarmichael Lynch and the Denver Museum of Science are testing the myth that talking to a plant helps it to grow healthier and stronger to support Mythbusters: the Explosive Exhibition, and they need want your help.

Mythbusters: The Explosive Exhibtion, which runs from October 10th-January 6t, offers exciting ways for visitors to interact with the mythbusting process. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” explained Marty Senn, executive creative director at Carmichael Lynch. To do so they’ve enlisted the help of an online audience to help debunk (or not debunk) the myth that talking to plants helps them grow healthier and stronger.

The Denver Museum of Science is asking people to help by going to talktoaplant.com and tweeting what you’d like to say to the plant. Tweet about whatever you want, from the government shutdown to the MLB playoffs to this incredibly depressing news about West Coast starfish. Custom tweet-to-speech technology developed by Carmichael Lynch will then read the tweet to one of the two plants in the experiment. The other plant just sits in silence, the control plant. Poor control plant.

Both plants run on 12-hour light cycles and are watered by an in-house technician, in case you’re worried about all that. Water showings occur every Wednesday over the lunch hour. You can tune in to the live stream over the next couple of months to see if the myth is busted. Will the myth be debunked? Tell us what you think in the comments section. Credits after the jump. Read more