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Posts Tagged ‘Melinda Eskell’

Monday Morning Stir

-Talent management consultancy 24 Seven has released its 4th Annual Salary and Job Satisfaction survey results. Among other takeaways, median salary for the marketing industry rose to $77,000 in 2013 compared to 2012’s reported $73,000. link

-San Francisco-based data-driven digital agency Extractable was awarded a long-term partnership with financial services firm, The Newport Group. As a result, Extractable will continue handling UX, design and strategy among other responsibilities.

-GSD&M has welcomed RPA alum Tom Hamling and former W+K strategist Lee Sunga as creative director and senior strategist, respectively. The former will help lead creative on Goodyear and work on other accounts including Southwest and L.L. Bean while the latter joins GSD&M’s Walgreens strategy team.

-Denver-based shop Everything Chocolate has collaborated on a new video/infographic for Online Clock, which as you may gather is designed to be an internet-based alarm clock (above, infographic here).

-Former StrawberryFrog Amsterdam managing director Melinda Eskell passed away in London last week. link

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We Hear: Apelbaum Out at StrawberryFrog

The saga continues at the Frogpond it appears. Barely a week after account director Jacob Baldridge made his exit, we’ve been told by reliable sources that Suzana Apelbaum, who served as a digital executive creative director at StrawberryFrog, resigned from the agency yesterday. Apelbaum had been with SF for 15 months.

The creative kickstarted her career in Brazil, starting as a copywriter in Rio de Janeiro and then serving as creative director at shops like AgenciaClick, JWT and Africa Propaganda. She eventually moved on to become partner/CCO at Hello Interactive and then Rede, though it looks like she only spent seven months at the last shop.

On the plus side at StrawberryFrog we suppose, it looks like the agency might have found a replacement for Sophie Kelly, who left in April. Our sources tell us that Melinda Eskell, who has been serving as managing director of the agency’s Amsterdam ops since last October, is now also MD of New York.

StrawberryFrog Amsterdam Has a New MD

Barely a week after his agency lost partner Heather Fullerton to McCann NY, StrawberryFrog informs us that Melinda Eskell is taking her seat as the managing director at his agency’s Amsterdam office.

The Frogs as they’re known describe themselves as a “Cultural Movement agency” and thus, Eskell’s role is to “spark cultural movements” for the agency’s clients, which has ranged from Heineken to IKEA to Pampers over the years. Eskell is no stranger to the aforementioned beer brand, as she spent nearly four years as global marketing head for Heineken up until last year.

Eskell’s agency-side experience meanwhile includes stints as a manager of engagement at Organic EMEA, a GM at Clemenger BBDO and an MD at Ogilvy.