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<title>Melissa Miller - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<item>
<title>D-Wade Toys with Technology in Latest &#8216;Dominate&#8217; Ad</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/wqMn01hKt3s?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/wqMn01hKt3s?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The 007 winks continue in this latest <strong><a href="http://www.mediabistro.com/Dwyane-Wade-profile.html">Dwyane Wade</a></strong>-starring spot from W+K&#8217;s “<a href="http://www.mediabistro.com/agencyspy/d-wade-again-feigns-bond-in-latest-dominate-nike-effort_b12007">Dominate Another Day</a>” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes  and testing them in H&#8217;s state-of-the-art obstacle course.</p>
<p>What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It&#8217;s about D-Wade bringing the championship rings back to Miami&#8211;though that&#8217;s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. <strong><a href="http://www.mediabistro.com/Noam-Murro-profile.html">Noam Murro</a></strong> once again gets behind the camera for this clip&#8211;which marks one of  W+K New York&#8217;s last creative efforts during the Austria/Proudfoot era&#8211;and <strong><a href="http://www.mediabistro.com/Trent-Reznor-profile.html">Trent Reznor</a></strong>&#8216;s cohort, <strong><a href="http://www.mediabistro.com/Atticus-Ross-profile.html">Atticus Ross</a></strong>, returns to compose the score.</p>
<p>Full credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/d-wade-toys-with-technology-in-latest-dominate-ad_b14222#more-14222" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/d-wade-toys-with-technology-in-latest-dominate-ad_b14222#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/d-wade-toys-with-technology-in-latest-dominate-ad_b14222</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=14222</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Alissa Jenkins]]></category>
		<category><![CDATA[Andy Ferguson]]></category>
		<category><![CDATA[Annemarie Cullen]]></category>
		<category><![CDATA[Assistant Editor]]></category>
		<category><![CDATA[Brian Emrich]]></category>
		<category><![CDATA[Dan Blaney]]></category>
		<category><![CDATA[Dwyane Wade]]></category>
		<category><![CDATA[Gary Krieg]]></category>
		<category><![CDATA[Greg March]]></category>
		<category><![CDATA[Jerome Austria]]></category>
		<category><![CDATA[Jessica Locke]]></category>
		<category><![CDATA[Julia Iafolla]]></category>
		<category><![CDATA[Julian Cheevers]]></category>
		<category><![CDATA[Kelli Hogan]]></category>
		<category><![CDATA[Kenzo Digital]]></category>
		<category><![CDATA[Kevin Proudfoot]]></category>
		<category><![CDATA[Loren Silber]]></category>
		<category><![CDATA[Matt Ahumada]]></category>
		<category><![CDATA[Melissa Miller]]></category>
		<category><![CDATA[Stuart Smith]]></category>
<pubDate>Mon, 14 Feb 2011 11:22:44 +0000</pubDate>
</item>
<item>
<title>D-Wade Again Mimics Bond in Latest &#8216;Dominate&#8217; Nike Effort</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/FfiqacIOS2A?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/FfiqacIOS2A?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>W+K New York tries to top its already over-the-top &#8220;Dominate Another Day&#8221; campaign starring one of the Miami Heat&#8217;s &#8220;Big Three,&#8221; Dwyane Wade, with this latest spot called &#8220;The Escape.&#8221; Here, D-Wade is trapped in the diabolical clutches of the Zen Master (perhaps a jab at Phil Jackson?) and is being chastised by his buddy Specialist H for being late to his holiday party. Wade of course escapes and battles through snakes and ninjas before eventually blowing up the joint on his way out. Someone page Michael Bay or the Wachowskis.</p>
<p>LeBron can keep asking his <a href="http://www.mediabistro.com/agencyspy/lebron-poses-rhetorical-question-addresses-backlash-in-new-nike-ad_b9060" target="_blank">rhetorical questions</a> while his buddy plays superhero in this latest Jordan Brand advert, which was directed by the always less-than-modest <strong><a href="http://www.mediabistro.com/Noam-Murro-profile.html">Noam Murro</a></strong> and features music from Nine Inch Nails cohort <strong><a href="http://www.mediabistro.com/Atticus-Ross-profile.html">Atticus Ross</a></strong> (who&#8217;s nominated along with <strong><a href="http://www.mediabistro.com/Trent-Reznor-profile.html">Trent Reznor</a></strong> for a Golden Globe for <em>The Social Network</em> soundtrack).</p>
<p>Full credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/d-wade-again-feigns-bond-in-latest-dominate-nike-effort_b12007#more-12007" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/d-wade-again-feigns-bond-in-latest-dominate-nike-effort_b12007#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/d-wade-again-feigns-bond-in-latest-dominate-nike-effort_b12007</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=12007</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Andy Ferguson]]></category>
		<category><![CDATA[Atticus Ross]]></category>
		<category><![CDATA[Brian Emrich]]></category>
		<category><![CDATA[Dan Blaney]]></category>
		<category><![CDATA[Fergus McCall]]></category>
		<category><![CDATA[Gary Krieg]]></category>
		<category><![CDATA[Gavin Cutler]]></category>
		<category><![CDATA[Jay Veal]]></category>
		<category><![CDATA[Jerome Austria]]></category>
		<category><![CDATA[Jessica Locke]]></category>
		<category><![CDATA[Kenzo Digital]]></category>
		<category><![CDATA[Kevin Proudfoot]]></category>
		<category><![CDATA[Loren Silber]]></category>
		<category><![CDATA[Melissa Miller]]></category>
		<category><![CDATA[Noam Murro]]></category>
		<category><![CDATA[Shawn Lacy]]></category>
		<category><![CDATA[Simon Duggan]]></category>
		<category><![CDATA[Trent Reznor]]></category>
<pubDate>Mon, 27 Dec 2010 16:21:13 +0000</pubDate>
</item>
<item>
<title>HBO Doesn&#8217;t Want You to Be a Cheap Bastard this Xmas</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/D9mTg0zBDsc?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/D9mTg0zBDsc?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>With the help of Biscuit Filmworks&#8217; <strong><a href="http://www.mediabistro.com/Tim-Godsall-profile.html">Tim Godsall</a></strong> and BBDO NY, HBO is plugging DVD box sets of its hit shows like <em>True Blood</em>, <em>Entourage </em>as well as the underrated <em>Eastbound &amp; Down</em>. Here, we see fans of the various shows&#8217; significant others mimicking episodes and playing Grinch instead of actually going out and buying the damn box sets for their loved ones. Well, at least they&#8217;re being somewhat innovative.</p>
<p>We know it&#8217;s been diminishing returns with <em>Entourage </em>over the past couple of seasons, but we figured we&#8217;d throw Vinnie Chase and company a bone since it&#8217;s the season and all and post this clip at the top. As an added bonus, if you insist on showing off your ingenuity, there&#8217;s a site for you to make AR-enhanced puppet versions of select scenes of said shows <a href="http://www.makeyourownhbo.com/" target="_blank">here</a>. Check out the funnier <em>Eastbound </em>clip and the, um, hi-tech <em>True Blood </em>episode rendition along with credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235#more-11235" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=11235</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[Anthony Curti]]></category>
		<category><![CDATA[Chris Beresford-Hill]]></category>
		<category><![CDATA[Darko Suvak]]></category>
		<category><![CDATA[David Lubars]]></category>
		<category><![CDATA[Final Mix:]]></category>
		<category><![CDATA[Greg Hahn]]></category>
		<category><![CDATA[Holly Vega]]></category>
		<category><![CDATA[Ian MacKenzie]]></category>
		<category><![CDATA[James Clunie]]></category>
		<category><![CDATA[Karen O'Brian]]></category>
		<category><![CDATA[Melissa Miller]]></category>
		<category><![CDATA[Mike Rizzo]]></category>
		<category><![CDATA[Mike Smith]]></category>
		<category><![CDATA[Sam Shaffer]]></category>
		<category><![CDATA[Shawn Lacy]]></category>
		<category><![CDATA[Sound Designer:]]></category>
		<category><![CDATA[Tim Godsall]]></category>
		<category><![CDATA[Tim Masick]]></category>
<pubDate>Wed, 08 Dec 2010 11:18:39 +0000</pubDate>
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