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Posts Tagged ‘Micah Walker’

Toyota Development is Rather Bombastic, Fueled by Nazareth

There are industry secrets us laymen will always have questions about.  For filmmakers, how do you make it look like one actor is playing twins?  For McDonald’s employees, what exactly is in your special sauce?  And for laundresses, where the heck are all my socks?

I have to admit, how Toyota thermal tests their cars during development isn’t high on my list of curiosities.  Though I suppose it’s always good to know.   Aussie agency Publicis Mojo’s latest spot for Toyota shows a procession of cars on a track, in a giant warehouse, being alternately frozen and heat-blasted by machines resembling an X-treme carwash set-up.

“During development, we’ll thermal test a car to see how every part of it reacts when pushed to its limits,” says the Aussie voiceover.  ”It may seem excessive, but that’s how we test for quality.  That’s what makes it a Toyota.”

I often think of the Prius as the emblem of my generation: my parents were the first to baby-proof their houses, and my friends and I are the first to buy hybrid cars.  But, I wonder if the company is still fighting to recover from last year’s bad press amidst rumors of slipping standards and poor quality production. I get it, when we think Toyota, they want us to think quality, hence the technician in the Eskimo suit and vehicle-rotisserie. But, do they also want us to to think heavy metal because they are playing Nazareth in the background? Toyotas are sensible. They’re just not that rock and roll. Credits after the jump.

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Hahn Beer Looks Expensive to Make

Never had Hahn beer? Well, it’s apparently quite a big deal in Australia, where it’s been in business for 25 years.

This new TV spot for Hahn Superdry comes from Aussie agency Publicis Mojo and is directed by Emmy-winner Tom Kuntz. Yes, that Tom Kuntz, who’s recently been behind lens for award-winning campaigns for Old Spice and Skittles. So, if you notice a little Kuntz’ absurd humor and cry “ripoff,” you shut your trap, you hear?

Q: How do you make Superdry beer? A: With a super factory. The director who’s helped define an age of television advertising where going viral is as important as making something that looks whimsical on an HDTV just doesn’t seem to miss, and he hits it out of the park yet again. So, while you might never have heard of Hahn beer before in the states, you will soon. Credits after the jump.

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