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Posts Tagged ‘Michael Adamo’

Grey London Touts Healthy Snacking for Go Ahead

Grey London get rather fantastical in their new 30-second spot for Go Ahead, featuring wrestlers, a brass band, lots of drummer, and men with jet packs, all set to a Backstreet Boys song.

In the spot, entitled “The Most Important Snack of the Day” a woman sits at her drab office desk and takes a bite out of her Go Ahead snack bar. Immediately she is transported to a bright, fantastical world where she is hoisted up above the crazy scene below. It’s old-fashioned glitz and cheese, without a hashtag or social initiative in in sight, which is kind of refreshing. Surprisingly enough, the elaborate production for the spot was purportedly shot in only one take. Stick around for credits after the jump. Read more

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Copywriting: Creative Ad Writing

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Smutley the Cat Teaches the Importance of Safe Sex for AIDES

Meet Smutley the Cat, a sex-crazed cartoon feline that humps just about everything in sight. If an animal has a pulse, Smutley will have sex with it and totally ignore using protection. It doesn’t even look like Smutley asks for consent most of the time, but somehow he roams the streets free from police.

Of course, Smutley is fictional, and unsafe sex is exactly what this spot from AIDES, the French association tackling HIV and AIDS, and the creative folks at Goodby are trying to fight against. Goodby partnered with multiple illustrators and animators for the above online spot, which definitely would not fly on U.S. broadcast television. This isn’t the first time AIDES used a somewhat shocking campaign. If you recall, just last year, AIDES and TBWA Paris released a spot titled “Graffiti” which featured a cartoon penis chasing around bathroom stall sketches of women and vaginas. Truly, Europe’s sense of sexual humor is bit different than what we consider appropriate for PSAs here in the States.

AIDES’ YouTube page states that the organization’s challenge with the spot was to “de-dramatize the somewhat embarrassing, if not plain awkward, moment when ‘rubber protection’ needs to be discussed.” Well, perverted anthropomorphic cartoons cats everywhere may have found their calling and a use for their nine lives. Credits after the jump…

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