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Posts Tagged ‘Michael Allen’

180 LA Presents ‘Lost Iguana’ for HP

180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.

In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite. Read more

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Copywriting: Creative Ad Writing

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180LA Bent the Rules for HP

We know how traditionalists in the field feel about Vine and other Next Big Thing “tools”, but we did just come across this HP spot by 180LA, which is supposedly the first straight-up TV spot ever created entirely with third party Vine loops.

Here’s your user generated content:

…and some context below.

Read more

180 Appoints Allen to Global CEO Post

180 has made some changes to its global management structure as the agency network has now tapped Michael Allen, who has spent the last five years as managing partner/president of its Los Angeles office, to take on the big gig of global CEO. Allen joined 180 from sister Omnicom operation TBWA\Chiat\Day LA at the beginning of 2007, helping the former  grow from a staff of four to an 85-strong operation that counts clients including Adidas, Sony Electronics, Boost Mobile and Mitsubishi.

Despite Allen’s move up the ladder, 180 founder Chris Mendola will remain on board and lead the agency as chairman. Allen, meanwhile, will continue overseeing day-to-day in LA while also handling the responsibilities that come with his new appointment. Along with Mendola and Allen, 180′s global management team includes Amsterdam president Kevin Dundas, Amsterdam ECD Al Moseley, as well as LA ECD William Gelner and head of production, Peter Cline.