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Posts Tagged ‘Michael Bay’

Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Ant Farm Unveils ‘Call of Duty: Ghosts’ Gameplay Launch Trailer

If you’re a fan of the Call of Duty franchise, then you’ve been eagerly awaiting the release of Call of Duty: Ghosts while witnessing an all-out advertising assault for the game that began all the way back in May. The conclusion to that campaign is the new gameplay launch trailer from Ant Farm, the best look yet at what the game will actually look like.

Coming about a week after the UK spot “Faboom,” and two weeks after the Eminem music video “Survival” (also the song featured in this trailer), Ant Farm has unveiled a no-nonsense look at Call of Duty: Ghosts in all its gameplay glory. It packs as much action as possible into its 1:13 length, and really is quite well put together. For a gameplay trailer, it feels downright cinematic. It has about as many explosions as a trailer for a Michael Bay movie, but also shows enough of the unique scenarios in the game to give viewers an idea of what makes this Call of Duty installment unique. I’m not a big fan of first-person shooters, but I’ve got to say Ant Farm did a great job at making this game look badass. Not only will long-time fans of the series be salivating in anticipation of Call of Duty: Ghost‘s Nov. 5 release, they may win a few converts as well. Credits after the jump. Read more

What The Hell is Going On in This Vodafone Ad?

Jung von Matt/Alster Werbeagentur GmbH go for the “just throw a bunch of crazy shit together” approach over the “actually makes sense” approach with their “Add Power” spot for Vodafone.

The 1:38 spot, directed by RadicalMedia’s Sebastian Strasser, feels more like a trailer for a Michael Bay movie than a commercial for a telecommunications network. It features everything from robocats and shark riding to a rocket train (that the spots’ protagonist somehow manages to keep a grip on while it’s moving at supersonic speed).

Presumably, all this craziness is a testament to the Vodafone high speed network. It’s pure testosterone over common (or any other kind of) sense. The spot certainly left me with a lot of questions: What kind of drugs is this dude on? How exactly does one ride a shark? How might I acquire a robocat? Will Vodafone be partnering with Axe Bodyspray in the future? These and other questions remain unanswered.

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Tuesday Morning Stir

-Former Campaign India editor Anant Rangawsami wrote his own tome on advertising in his home country called The Elephants in the Room. Take a gander and download here.

-The IAB unveiled its second annual list of top mobile shopping-savvy cities. link

-Johnson & Johnson is conducting a U.S.-focused media-buying review, which is currently valued around $1 billion.

-HP’s investment in British software company Autonomy seems to have backfired. link

-W+K Portland is doing its part to help out Hurricane Sandy efforts by selling off the “Stay Afloat” folder designed by graphic designer Nishat Akhtar (above). link

-Commercial director Oliver Castro has joined Scott Gardenhour and Michael Bay‘s commercial prodco, The Institute.

 

Tuesday Morning Stir

-Director/Fulbright Scholar Marco Gentile joined the roster of Michael Bay‘s The Institute.

-Ogilvy Chicago helps Kimberly-Clark brand Huggies make a political statement of its own via Facebook (above). link

-Bi-coastal music service company MAS (“music and strategy”) promoted founding partner/EP James Alvich to managing director. link

-BooneOakley co-founder John Boone is offering freelance creative help to agencies affected by Hurricane Sandy. link

-Hungry Man signed U.K.-based director Richard DeAragüés to its roster.

-Dentsu’s $5 billion takeover of Aegis might have to wait a little bit longer due to Chinese clearance issues. link

 

Your Day 2 Cannes Report

While we’re stuck Stateside, we’ll give you quick Cannes Lions field reports from our roving reporter, Yunilda Esquivel, an executive producer at Michael Bay and Scott Gardenhour‘s commercial production company, The Institute. Without further ado, the floor is yours, Yunilda.



 

After picking up my Festival credentials, I stumbled upon Ogilvy & Mather Asia’s display for their impressive new release, RAW: Pervasive Creativity in Asia. Two years in the making, the book explores the cultural richness of things like local markets and millenary traditions in a grassroots Asia, showcasing how creativity is being used everywhere and everyday to get ahead. I was completely blown away by the ingenuity and the message. Here I am with the authors, David Mayo, president of Ogilvy & Mather ASEAN and Kunal Sinha, chief knowledge officer for Ogilvy & Mather Asia Pacific. The book’s photographer, walking legend, Steffan Billhardt, is in the background. To everyone out there: this (expanding your mind) is what Cannes is all about.

In other news:
Best Panel of the Day: Visa @ TBWA: The Making of a Global Campaign
Maybe it’s because one of the stars of TBWA\Chiat\Day LA’s (yay LA!) campaign, Olympic Gold-Medal Winner, Nadia Comaneci, was actually in the room, or maybe it was because Antonio Lucio, the client from Visa, praised Lee Clow for fiercely defending the soul of the campaign when questioned by his camp, but this panel was hands down the best of the day, and had the most spirited audience of any I attended. The audience actually burst into applause throughout the presentation. “Go World”, the campaign narrated by Morgan Freeman, is set to launch it’s third run in just a few weeks when the London 2012 Olympics get started. For this iteration, Chiat\Day has introduced Social Media by inviting fans to cheer for their favorite athletes by sending messages via text or video to an online hub. Add to the 9.2 million cheers, and send your favorite athlete a message here! Try it out, it’s great!
What’s Happening on The Carlton Terrace:
Even this early in the week, the Carlton is busy with hellos, welcomes and stories from the trip here. After sipping a nice sunset rosé, I’m off to bed for probably my last good night’s sleep of the week. More tomorrow!
xo Yunilda
Follow me on Twitter @yunilda
Follow me on Instagram @yunilda

 

Universal Studios Transforms Staples Center in Publicity Stunt

In an outdoor marketing stunt more creative and inspired than the last three Transformers movies combined, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.

Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened on Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. Considering no one ever goes near downtown L.A. at night, it’s entirely possible that no one noticed people painting an 80-foot Deceptacon hole in the side of the building. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.

So, is the ride any good? According to Universal Studios park director Molly Orr, who was quoted in a story about the event on L.A.’s CBS affiliate, “Michael Bay, who directed the Transformer films, was one of the creative consultants on this ride.” In other words, though it may look cool, the ride lacks substance, much of a storyline, and is a punching bag for critics nationwide. In any case, expect explosions, and plenty of them.  D&G credits after the jump.

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Tuesday Odds and Ends

-Leo Burnett and the One Club have teamed up for a “Creative Boot Camp” in Chicago. link

-Even elephants dig the new Samsung Galaxy Note according to a new clip from the Viral Factory (above).

-BBH Labs explains where we go from “Homeless Hotspots.” link

-U.K.-based digital training firm UTalkMarketing has rebranded and launched two new content platforms. link

-Sir Martin Sorrell says WPP will double spending on Facebook this year. link

-Director Bucky Fukumoto, who most recently helmed the “Duel of the Masters” ad starring Shaq and Tiger, signed to the roster of L.A.-based production studio Locksmith Content.

-PromaxBDA announced the winners of its 2012 Europe Awards. link

-Naked Communications has opened up shop in Brazil. link

-NYC-based digital media management platform Traffiq has promoted SVP of client services Lori Goldberg to president of the company.

-Draftfcb Cape Town ECD Mike Barnwell tells us why agency language should change. link

-Michael Bay will try his best not to ruin our childhood, according to Michael Bay.

Hill & Worthington: Your New ‘Call of Duty’ Action Heroes

Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.

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Hyundai Rolls Out ‘Anachronistic’ Hybrid

Remember those huge cellphones? There was one point (maybe after watching Zoolander or something) that I thought phones would just keep getting smaller and smaller. Then I got an HTC Evo for Christmas, and wow, that thing is giant. I usually gain an audience when I’m texting people or playing games while riding on public transportation.

The nice things about this spot from Huntington Beach-based, in-house agency Innocean and production company O Positive is that it only runs for 30 seconds. While it’s a cool idea to juxtapose the Hyundai Sonata Hybrid with technologies of the past, this ad could have really gone overboard to the point that it would be easy to forget that’s it for a car. Mad props to director Jim Jenkins, though, for creating a quirky, anachronistic city that’s as unusual as it is charming.

Also, it sort of makes you wonder, how hilarious would it be if Michael Bay directed a silent film? Credits after the jump.

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