It didn’t take long for newly installed Draftfcb Orange County chief creative officer Eric Springer to get down to business as the exec’s kicking 2013 off by recruiting a right-hand man in Michael Bryce, who joins the agency as EVP/executive creative director. Bryce most recently spent the last year as a creative director at 72andSunny, working on Activision and the notable Samsung GS II campaign.

The new hire, though, spent the majority of his ad career at Deutsch LA (nearly 14 years), where he managed the U.S. Playstation account (he helped lead creative on the nifty “Michael” campaign for the brand) and also led work for clients such as CiCi’s Pizza, DirecTV and TGIFridays. Now at Draftfcb OC, Bryce will help his new boss Eric Springer steward the Taco Bell business (of course) and lead the soon-to-be-opened satellite office in LA (we’ve been told that the agency is in the process of looking for the right space).

While we’re on the topic, Deutsch LA veteran Michael Bryce, who had spent over 13 years at the agency, is now a 72andSunny creative director. Bryce’s last hurrah at Deutsch was helping lead creative on the PlayStation “Michael” work, which our own writer proclaimed was the “video game ad of the year.” During his long stay at Deutsch, where he spent the last four years as EVP/GCD, Bryce worked on campaigns for the likes of DirecTV and Cici’s Pizza. No word from the MDC agency on what accounts he’ll be working on at this point, but we’ll let you know (as if you needed more 72andSunny coverage).