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Posts Tagged ‘Michael Chamberlin’

Wednesday Odds and Ends

-Moroch created this “Be A Man” PSA for Dallas Men Against Abuse (video above).

-Production company B-Reel announced the addition of Fran McGivern as executive producer for commercials.

-Caviar Content has added director Arno Salters to its roster for global representation.

-Geometry Global Japan GK, today announced the appointment of Masato Mitsudera as head of creative, effective immediately.

-R2C Group announced today the promotion of David Savage to the newly created role of chief client officer.

-Bill West, creative director of Taylor West Advertising, and Tim McClure, co-founder of GSD&M, teamed up to launch Outsiders 365, “a boutique agency focusing solely on active lifestyle brands through alliance, experiential, and diversity marketing initiatives.”

-Razorfish appointed Michael Chamberlin to serve as managing director of the agency’s San Francisco office.

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EVB Welcomes Director of Project Management

Speaking of Goodby, Silverstein & Partners, Paige Kobert, who’s spent the last two years as executive interactive producer at the agency, has moved on and joined up with fellow San Francisco shop, Evolution Bureau. Effective today, Kobert officially assumes the title of director of project management at EVB, which hired BBDO/Cutwater alum Michael Chamberlin as director of strategy and innovation a few weeks ago.

As for Kobert, the new EVB staffer worked on projects for the likes of Cisco, HP and Google while at GS&P. Prior to Goodby, she served as director of account manager/creative services at texturemedia, which was later acquired by CP+B. Kobert subsequently spent two years as senior integrated producer at the Boulder-based agency, working on the global Windows 7 launch, Windows Phone and other Microsoft projects.

Wednesday Odds and Ends

-BBDO SF/Cutwater alum Michael Chamberlin joined fellow Bay Area operation Evolution Bureau as director of strategy and innovation.

-Former Dare SVP/managing partner Sandy Fleischer, who helped “architect” the digital agency’s first North American presence in Vancouver, has joined his former colleagues at fellow BC digital shop, Pound & Grain, where he’ll again serve as managing partner.

-Co.Create whets our appetite for the “British Intelligence Officers Exam,” a new game from W+K Portland for Sony to promote Skyfall. link

-eBay introduces us to “the new eBay.” link

-Y&R and B-Reel teamed up to create an “Anthem” for Dell (above) that’s part of a new corporate campaign for the brand dubbed “Outcomes.”

-The Effie Worldwide crew released their inaugural Effie Report, which analyzes the “drivers of marketing effectiveness.” link

-WPP audience buying unit Xaxis has launched operations in China. link

-Director Tomi Dieguez joined the roster of New York-based prodco, 1stAveMachine. link (pdf)

-New York-based digital agency SarkissianMason won a digital strategy assignment for fashion jewelry brand, Alexis Bittar.

 

Wednesday Morning Stir

-The Sesame Workshop is none too pleased with the Obama “Big Bird” ad. link

-Bridgestone has responded to Sony’s “Kevin Butler”-related lawsuit. link

-RAPP Dallas welcomed three new staffers, including ECD Scott Lindsey, VP of experience planning Eileen Kelley and VP, decision sciences, Sachin Schroff.

-Madison, WI agency Lindsay, Stone & Briggs is celebrating “34 years of client service” by letting clients vote on which livestock to donate to those in need. Yes, a llama was the winner. link

-CP+B, meanwhile, helps client Old Navy celebrate hitting the 5 million Facebook fan mark via a “human coupon” (above). link; link

 

The San Francisco Giants Search for the ‘World Championship Baby’

Wow, the Giants sure want another World Series, don’t they? At the beginning of the month, we showed you the BBDO SF and Comcast collaboration “Help the Giants Win” which asked fans over social media what rituals they took part in that led to last year’s World Series win. Now, the two are getting a little more personal, trying to decide what fans decided to go past third base to celebrate the Giants successful season.

The “World Championship Baby” contest will attempt to determine what San Francisco baby is born closest to 7:54 p.m. PST on August 1, the official nine-month anniversary of the World Series. The winning baby will get a birth certificate signed by the Giants, a commemorative brick paver outside AT&T bark with the baby’s name on it and a $2,010 gift card. Expected parents are asked to create a profile on the site to enter into the contest. Living in Chicago, it’s these sorts of rabid fan participation campaigns that make me wonder why the Cubs and White Sox don’t do anything on this scale to try to increase morale for what have thus far been dismal seasons. It’s a nice way for Comcast to show they “get” the loyalty of their subscribers, and no doubt the winning parents will have bragging rights for years to come. Credits after the jump.

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