Mother New York, for whatever reason, decided to hype its music composer/mixer/sound designer Michael Coffman, who they affectionately dub “Ice.” Coffman, who has been with the agency for nearly two years, gets to show off his Zoolander/miming skills that make him look like a castoff from a Godard/Truffaut flick. You can read more about this “campaign” here, while we try to remember the lyrics to Wham’s “Careless Whisper.”