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Posts Tagged ‘Michael Di Girolamo’

Monday Odds and Ends

 

- Pharma brand Laboratorio Argentina, which is part of the Roemmers group. has chosen McCann Buenos Aires, MRM and UM to handle communication of its mass consumption product lines.

-Seeing as this Knicks-Nets rivalry might actually be a thing, and since they’re playing each other again next week, let’s not forget to mention this promo we overlooked last week starring Spike Lee and written/directed by Sedna Films’ Drew Watkins (who also did this 2011 promo).

-Michael Di Girolamo, EP/partner at Station Film, will serve as the chairman of the 2013 AICP Show.

-Lincoln and Jimmy Fallon are turning to Twitter to help the late-night talk show host pen the next major commercial for the automaker’s MKZ line. The writing process for “Street the Script” commences on Dec. 5. link

-Boston-based Blitz Media promoted six-year vet, Mary Warren McCarthy, to the newly created position of chief media officer.

-Following a multi-agency pitch, MEC India base picked up the media business for Indian food giant, Brittania. The account will be managed out of the Bangalore office.

-Heineken has consolidated its Hispanic advertising with W+K, which as most of you probably know already handles general market creative for the brew brand. link-

In case you didn’t know, internet trolls attacked Tumblr this morning. link

-SapientNitro New York is hosting its rescheduled Behance Portfolio Review tomorrow night. Go here for more info.

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Get in Shape with the Captain Morgan Workout

You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minute “workout” video from Pereira & O’Dell and production company Station Film. Calling all captains to break a sweat.

After a few minutes of “lifting, holding and down” ourselves, we didn’t find any immediate results and only felt a slight pull in our thighs. I was telling my mom it would replace her “Jane Fonda Workouts” series, and she could finally throw out all of those old VHS tapes. I am a bad son.

But, maybe we’re doing it wrong, and had we been exercising while simultaneously taking pulls from a bottle of Captain Morgan’s, we too could feel like models or even cuter young actresses. Also, who knew that Cleveland was the place where we could “unlock the secret of tantric meditation?” Drew Carey, that’s who. Does anyone have any rum?

Credits after the jump.

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Cutwater, Corddry Try to Bring Brotherhood Back to Gaming

Cutwater SF presents these new “viral” videos starring Hot Tub Time Machine‘s Rob Corddry for Ubisoft’s Assassin’s Creed: Brotherhood- the latest addition to the developer’s franchise.

The spots directed by Station Film’s Harold Einstein mark a notable departure from the usual clip-filled Assassin’s Creed promos and since competitive gamers usually bicker regardless of the what they’re playing, it was a good strategy by Cutwater to exploit that human truth. Corddry, sporting a Peter Brady wig to go along with his patented funny asshole attitude,  attempts an open dialogue with his buddies above.  The Youtube channel that was created for the promotion of Brotherhood basically serves as the hub of the campaign. You can view more clips and credits after the jump.

More: Cutwater Takes Cue from Chris Nolan in Shaun White Game Promo

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