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Posts Tagged ‘Michael du Toit’

Digitas/Razorfish Health Now Housed Under PHCG Umbrella

We’re not sure if this is an evolution of the “shared centers of excellence” structure that Digitas/Razorfish Health were plotting after the last round of layoffs this summer, but whatever the case, the agencies have now aligned with Publicis Healthcare Communications Group as part of a revamp of Publicis Groupe’s healthcare offering.

With this move, Digitas and Razorfish Health will join a PHCG roster that currently includes Saatchi & Saatchi Health, Publicis Life Brands, Publicis Healthware International, Publicis Touchpoint Solutions, and Publicis Medical Education Group. Leadership-wise, while Digitas/Razorfish Health CEO is calling it quits by year’s end, global co-presidents Michael du Toit and Alexandra von Plato will remain on board and report to PHCG president/CEO Nick Colucci. In a statement, Publicis Groupe COO Jean-Yves Naouri, who’s been mentioned over and over as Maurice Levy‘s eventual successor and oversees PHCG, says, “This move will create patterns of cross-fertilization, ensuring that we have the sharpest and best integrated skills on the market.”

The Philly-based Health units’ client roster currently includes J&J, Prizer and Bristol-Myers Squibb.

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Digitas/Razorfish Health Promotes Pair to Global Co-Presidents

There were hints dropped about this during the time we were reporting about the major cuts at Digitas Health earlier this month, but now the agency has made it official that Alexandra von Plato and Michael du Toit have been promoted to global co-presidents of both Digitas Health and sister agency Razorfish Health. The pair will maintain their current positions as CCO and CMO, respectively, and now join Digitas/Razorfish Health’s new global executive team that includes CEO David Kramer, chief media officer Matt McNally and chief medical officer Dr. Michael Golub. As we mentioned in our layoffs post earlier this month, Digitas and Razorfish Health are the key elements of a new agency structure called “shared centers of excellence.”

As for the new co-presidents, von Plato has spent the last 12 years as CCO at Digitas/Razorfish Health while du Toit has worked at the sister shops since 2006. During his career, the latter has also worked at companies including Unilever and Glaxo as well as agencies such as Grey and BBDO.