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Posts Tagged ‘Michael Dubin’

Dollar Shave Club CEO Live-Streams Colonoscopy

Dollar Shave Club CEO Michael Dubin has a family history of colon cancer. So when his doctor recommended a colonoscopy, he decided he wanted to live-stream the procedure to help raise awareness about the importance of early screening.

It’s, well, not exactly riveting viewing, but that’s not the point. Mike has partnered with Colon Cancer Alliance, who have doctors standing by to answer any questions you might have about the procedure. You can tweet your questions with the hashtag #DSColon, and follow along for informative posts on colon cancer and the procedure. The stunt, by the way, is timed to coincide with Colon Cancer Awareness Month. Colon cancer is the second leading cause of cancer-related death, so this is really an important cause. Hopefully Mike can raise awareness and get some guys to schedule an early screening. If you’d like to learn more about colon cancer and how getting a colonoscopy can help lead to an early diagnosis, head on over to the Colon Cancer Alliance website.

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Oh Yeah, Forgot to Mention a Quick Update on ‘Beardvertising’

 

With all the hullabaloo surrounding the Campbell Ewald news and everything else under the sun yesterday, forgot Whit Hiler‘s note to us that, yes, brands have latched on, literally, to his “Beardvertising” effort. Hiler, of course, is one of the parties involved in the “Kentucky Kicks Ass” tourism campaign launched towards the end of last year. Two months ago, the creative and his agency Lexington, KY-based agency Cornett Integrated Marketing Solutions decided to launch an effort called “Beardvertising,” in which still-patent-pending “beardboards”–or miniature billboards–would be placed on willing participants’ beards.

Well, suffice it to say, we were skeptical, but now Hiler tells us that “Beardvertising” is building momentum, in a sense, in that the project has nabbed brands including A&W Restaurants and most recently (and aptly enough), Dollar Shave Club. In a statement, the latter company’s founder Michael Dubin says, “We’re excited to be building our business of beardlessness with these badass, bushy Beardboards.” Yesterday, the Beardvertising effort officially took off with 25 participants from around the U.S. who will sport beardboards, and Hiler says there are 1,400 more “eager guys” willing to participate. Perhaps one of the most prominent beardvertisers for DSC thus far is Gerald Okamura (below), who you may recognize from films including Big Trouble in Little China and Showdown in Little Tokyo.

 

You can check out more Beardvertising hijinks on Instagram here.