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Posts Tagged ‘Michael Fassnacht’

Choose Chicago Names FCB Chicago, Starcom USA Agencies of Record

ChicagoThe chair of Choose Chicago, Chicago’s official tourism marketing organization, Desiree Rogers and CEO Don Welsh announced today that Choose Chicago has selected FCB Chicago as its new creative agency of record and the Chicago office of Starcom USA as the city’s media planning and buying agency of record. The appointments come following an eight week review process, conducted in partnership with Chicago-based search consultancy R3:JLB. Choose Chicago’s review focused on agencies with strong Chicago ties, as well as proven global brand building capabilities and strong traditional and digital communications channels expertise. FCB Chicago and Starcom USA will work together “to build fully integrated, multi-channel marketing programs to significantly increase leisure and business travel to Chicago from domestic and international markets.”

“We are thrilled to partner with Choose Chicago to share the stories that make our city great,” said Michael Fassnacht, CEO and president of FCB Chicago. “This is a humbling opportunity to make a true impact on Chicago.”

Starcom USA CEO Lisa Donohue was equally enthusiastic, adding, “Chicago is our hometown, and we are thrilled to bring our talent, expertise and strong digital focus to showcase all that this great city has to offer. This is a truly special city, and along with Choose Chicago and FCB, we look forward to enticing countless others to visit and experience it along with us.”

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Here’s the Memo Regarding Draftfcb Chicago’s Biz Dev Director Shift

As noted above, we’ve just obtained the memo from sources regarding a changing of the guards on the business development side at Draftfcb Chicago. After spending a decade at said agency, most recently serving as VP/biz dev director, Jamie McGarry is moving on. Taking over in the role of what is now SVP/group management director, new business development will be 15-year DFCB vet Sue Redington. You can read the full memo from Draft Chicago president Michael Fassnacht, CCO Todd Tilford and Redington’s direct boss, group management director Mark Bellissimo to staff after the jump.  As for McGarry, sources say that she is headed to O’Keefe Reinhard & Paul, which was launched in Chicago earlier this year by fellow Draftfcb alums Tom O’Keefe and Nick Paul as well as ex-Amazon exec Matt Reinhard. Anyhow, read on if you so choose.

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Chicken + Football + Couches = Couchgating

Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.

Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.

Although going for two might take on an entirely new meaning… Credits after the jump.

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DFCB Chicago Promotes Roy, Loses Stock

Draftfcb’s Chicago hub has elevated EVP, group management director Rahul Roy to the role of director of account management. Roy, who has been with the agency for eight-and-a-half years, will take over for Marty Stock, who is leaving to join up with the new WPP group dedicated to MillerCoors. From what we’re hearing, Stock has been tapped to serve as president of said WPP group. We’ve obtained a memo that Draftfcb Chicago CCO Todd Tilford and president Michael Fassnacht sent to staff this morning concerning the news. Read below and the rest after the jump.

To: Draftfcb Chicago

From: Michael Fassnacht and Todd Tilford
Re:          Congratulations, Rahul
Date:       June 5, 2012

I’m pleased to announce that Rahul Roy, EVP, group management director, has been named the Director of Account Management for the agency. In his new role, Rahul will be a member of the agency’s executive committee, and will further elevate our account management standards, our unwavering focus on the work and goals for growth.

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Report: Draftfcb’s Top Brass Begin Layoff Discussions

In the wake of the huge SC Johnson loss, it was only a matter of time that the dreaded “L” word would be brought up in Draftfcb’s inner sanctum. Crain’s Chicago Business is reporting that agency’s top two execs, CEO/president Laurence Boschetto and global CFO Neil Miller, would be flying into Chicago today to discuss the issue of layoffs with Draft Chi’s president Michael Fassnacht and other senior managers. According to the trade, the cuts could total 200-250 in the Chicago office alone, which equates to 25 percent of the workforce in the Windy City. We’re sure we’ll hear about it when the axe actually does fall but in the meantime, you can read the full Chicago Business story here.

Draftfcb Chi Promotes Shuttleworth to CSO

Guess racking up 14 years of tenure has paid off for one Jamie Shuttleworth, who has been promoted to chief strategy officer at Draftfcb Chicago. The new CSO, who initially joined Draft as an account planner (but actually started out in 1993 at Y&R), previously held the similarly titled post of chief strategic planning officer for five years and became part of the leadership team under president Michael Fassnacht during that so-called “realignment” stage.

Shuttleworth’s successor is Karl Turnbull, currently EVP, group director of strategic planning, who joined FCB’s planning department in 2005. Before joining what was then Foote Cone & Belding, Turnbull had a stint at JWT as senior partner, group planning director for clients including Kraft, Miller Brewing and Heinz.

Draftfcb CCO Sherlock Transitioning into International Role

The search is underway for a new chief creative officer at Draftfcb Chicago as Rob Sherlock, who’s held the CCO post for four years give or take is ready to take on a more “international role” at the agency. The move, which we’ve been told was “driven” by the man himself, isn’t an immediate one, though, as he’s now assisting in Draft’s search for a new creative lead, which could take several months. After the jump, you can read the Sherlock-related memo sent by Draftfcb Chicago president Michael Fassnacht to staff this morning…

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