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Posts Tagged ‘Michael Goldberg’

Zimmerman President Out in Executive Reshuffling

Zimmerman

Zimmerman of Fort Lauderdale made industry headlines back in the summer of 2013 by poaching the chief marketer of now-former client Papa John’s (which went to Grey in February) to serve as its new president.

Now we hear, from multiple sources, that Andrew Varga no longer holds that position.

This latest executive shift should not come as a surprise: the agency’s CFO, VP and CEO all departed in recent months, and in September former Deutsch partner/CMO Michael Goldberg filled the chief executive position vacated by Pat Patregnani (who assumed the role at the same time Zimmerman hired Varga).

We’ve been unable to contact Varga and the agency has not offered a comment, but we do have what we consider to be definitive proof: he does not currently appear on the agency’s “people” page.

A source close to the shop tell us that Varga recently went on a “medical leave” and never came back. Based on multiple conversations with such sources in the past, we can surmise that this sort of unannounced departure is standard practice within the organization.

UPDATE: Varga’s departure was part of Golberg’s internal reshuffling; he promoted several staffers but didn’t make any new hires. EVP/MD David Kissell replaces Varga.

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Michaels Names Zimmerman Its Lead Creative Agency

Zimmerman

Zimmerman Advertising announced yesterday that it had been selected as the lead creative agency for Michaels, the arts and crafts supplies retailer with 1,166 locations across North America and an estimated annual marketing budget of $180 million. The agency said it would be responsible for “a range of services, including strategic planning, analytics, digital media planning and buying and social media,” MediaPost reported.

Back in September, Zimmerman appointed Michael Goldberg, formerly of Deutsch, as its new CEO. It marked a homecoming for Goldberg, who spent over eight years as the agency’s CMO before leaving to join Omnicom PR agency Porter Novelli. Michaels is the fist major account win for the agency since his arrival. The news also follows Zimmerman’s loss of the White Castle account last month to Resource/Ammirati, following a review which launched in July. Zimmerman had been the burger chain’s agency of record since 2009. Read more

Michael Goldberg Named CEO of Zimmerman

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Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. Read more

Linder Out at Zimmerman (Update: Doner Has Beckoned!)

We’ve received confirmation that Ryan Linder, who essentially took over for CMO Michael Goldberg at South Florida-based Zimmerman, is no longer with the agency. We’ve been told that Linder, whose last role at Zimmerman was EVP/chief growth officer, was actually out as of December 2012. The agency would not comment further on the matter or even whether there’s a replacement for Linder.

Prior to his year-long stay at Zimmerman, the exec spent five years working on new business efforts at Minneapolis-based Olson, where he last served as VP, marketing director.  During his career, Linder also worked on the account/biz dev side for several years at Jack Morton Worldwide.

Update: While we awaited word from their parent company MDC to no avail, the folks at Doner have confirmed tipsters’ words, going ahead and letting us know that Linder has joined the agency as SVP/chief growth officer, which should be familiar territory for the exec. In a statement regarding the new hire, co-CEO/president David Demuth says, “Ryan is a seasoned marketer and agency new business executive who brings a strong work ethic and successful track record to the agency. We’re pleased to have him play a role in helping to spread word of the exciting work that’s coming out of the agency and the impact it’s having on our clients’ businesses.”

Ex-Zimmerman CMO Heads to Deutsch NY

Wow, was it something we said? We tried, tried and tried again to contact the Deutsch New York camp about this yesterday after getting multiple tips, but didn’t hear back at all, which is rare coming from them. Well, guess we now know where we stand. Anyhow, while we rue not just going with our instincts and posting a We Hear item, might as well tell you that it’s now official that Michael Goldberg has joined up with Deutsch NY as partner/chief marketing officer.

While Goldberg has dabbled in PR for the  the last nine months as senior partner/global CMO at Porter Novelli, you might best remember him from his days at Zimmerman, where he spent nearly nine years and last served as EVP/CMO. Before leaving last October, Goldberg gave us one of his greatest moments when sharing his thoughts on the Captain D’s account. But why say more, just go read AdAge‘s “scoop” on Goldberg’s move to Deutsch here.

Linder Leaving Olson for Zimmerman

Olson VP, marketing director Ryan Linder, who’s spent nearly five years at the Minneapolis agency leading new biz efforts, is leaving the Twin Cities for South Florida as he’s joining up with Zimmerman. Sources say he may be taking over for Michael Goldberg as CMO, but we’re still getting confirmation on what Linder’s exact title and start date is.

During his time at Olson, Linder moved up from interactive account supervisor to marketing director and eventually added VP to his title last year. Prior to Olson, Linder spent nearly six years as a senior account manager at Jack Morton Worldwide.

Cliff Freeman Alum McClelland Heading to Zimmerman

It appears that Jeff McClelland is moving from New York to Fort Lauderdale to take on the role of EVP, chief integration officer at Zimmerman. Spies on the tip line initially said that McClelland would be replacing CMO Michael Goldberg, who left Zimmerman a few weeks back, though obviously that is not the case (there’s no word on Golberg’s actual successor at this point).

You may remember McClelland from such agency stints as CEO at Cliff Freeman & Partners (for three years), senior partner, worldwide account director at Ogilvy during the bubble days and partner, group account director at Kirshenbaum in the mid-90s. We’re checking on actual start date, responsibilities and we’ll hopefully let you know shortly.

Michael Goldberg is Leaving Zimmerman

We’ve heard from chirping birds in the ether that Michael Goldberg, the Zimmerman EVP/CMO who gave us one of the most memorable agency statements of all time, is leaving the agency in a matter of weeks. Goldberg has been with the South Florida-based operation for nearly nine years, but is no stranger to the neighborhood as he served as CEO of Fort Lauderdale-based (represent) Harris Drury Cohen. According to one bio, “In his career, [Goldberg] has lead 134 pitches into the finals. His record is 124 wins and 10 losses – with Zimmerman winning the last 40 of 44 pitches they have been in.” Can we count his great Captain D’s send-off as a win as well?

Zimmerman Resigns Captain D’s

A tipster notified us this morning that the Captain D’s business is back in play, and now, it looks like we have the confirmation. If you remember, the Nashville-based seafood chain handed its account in January 2010 to Ft. Lauderdale-based Zimmerman, which sent us an interesting, rather candid note just minutes ago topped with the subject line, “Zimmerman Cuts Bait–Resigns Captain D’s.” Here’s the full statement from the agency’s EVP/CMO Michael Goldberg, which we think basically cements things:

“It is unfortunate that Captain D’s has brought on a new CMO that has a history of quick reviews and short stops on his resume.    While we think there may be a correlation between those things, the ‘kiss my new ring’ game is one that we simply refuse to play – especially since we have had an unwavering mission to help the brand regain its focus on seafood and commitment to kitchen fresh quality.   We are clearly on a different page than the CMO.   It is our hope that our mission with Captain D’s will continue if the carnage is kept in control during this CMO’s stopover.”

Update: A source close to Captain D’s confirms what we know already, that the account is up for review. But really, how can you top Goldberg’s diatribe above?