And now, a little change of pace on the Grey memo front. Michael Houston, who was elevated to CEO of Grey NY this summer, takes the reins to send word out to staff about the agency picking up a major portion of the business for toy/board game giant Hasbro, which counts brands including Marvel and Transformers. According to reports, Grey beat out the likes of
Droga5 (Update: We’ve been informed Droga5 was not involved) and Mother for the business. Anyhow, while we await the next GCD announcement, let’s give Mr. Houston the floor to discuss his agency’s second major win in as many months.
“Hello, Grey New York.
While we’re barely two weeks into Q4, I’m confident we can already claim 2013 as our best year yet. As if the Gillette win and our organic growth aren’t sweet enough, we’ve received the amazing news that Grey New York has won a sizable share of Hasbro’s brands. Hasbro is a true leader in worldwide innovation, a bold marketer that is, and continually strives to be, best in class. Beyond their stellar business acumen, our new clients are also great people to be around: savvy, fast, inquisitive, and demanding yet unafraid to have fun and laugh. Perhaps this is why they were named by Fortune as one of the “100 Best Companies to Work For” in 2013. Believe me, these are our kind of people.