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Posts Tagged ‘Michael J. Fox’

GE Goes ‘Back to the Future’ for New Ad That Will Spawn Dozens of Similar Headlines

It seems like there’s an awful lot of Back to the Future nostalgia invading the Internet these days, with posts about the series on sites like Reddit leading to listicles about the trilogy on nostalgia-aggregators like Buzzfeed which then go viral on Facebook and eventually find themselves on large emails your mom sends to her friends and CC’s you on for some reason. And, what with it being 2013 and all,  where advertising campaigns are becoming increasingly informed by memes, we get GE and BBDO NY using the “1.21 gigawatts” thing to sell you technology or something. Where we’re going, we don’t need roads to perdition; we just fly there through space and time.

And yet, nostalgia has a way of endearing you to things in a way totally out of your control. Call it manipulation, call it “effective advertising” using one of the oldest tricks in the book. Any way or slice it, it’s hard as even a casual fan of the series not to get a little giddy when you see what are ostensibly Marty McFly’s Nikes pop out of a souped-up Delorean. While Pepperidge Farm dares us to remember a time when people died of dystentary and snakebites like in Oregon TrailBack to the Future‘s original audience has aged to the point where brands see the 1980s as a way to get consumers on board 30-something years later.

In fact, I hope this becomes a whole campaign where GE powers David Bowie‘s castle from LabyrinthE.T.‘s glowing finger, and the computer from Weird Science. And, though it wouldn’t make much sense, maybe Michael J. Fox could narrate those spots too. Maybe in another 30 years, GE will power the ships from Avatar and Robin Thicke can provide us with his own deep-voiced VO. Trust me, it will make sense by then. Credits after the jump.

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Celebs Band Together for an Epic Hurricane Sandy Relief PSA

Yes, Hurricane Sandy has come and gone, yet large portions of New York are still far from being rebuilt. Those in New York are aware of this, but those of us in flyover country have, let’s be real, almost completely forgotten about the destruction wrought by the storm only a few weeks ago. Sorry, but it’s true.

So, how do you get Midwest hicks like me to care about helping New York’s disaster relief efforts? Well, one winning strategy would be having a bunch of celebrities tell me that I should care. You see, I find it hard to relate to those people in the Rockaways who lost their homes and more during Hurricane Sandy. However, I love celebrities, and there’s nothing more terrible to me than seeing a movie star look really sad. Deutsch NY and the New York State Governor’s office know these things, which is why they’ve produced a cavalcade of the most New York-y New York-based celebs to tell me that they need my help. If you for one minute thought that Al Pacino and Robert De Niro wouldn’t be in this spot (shot over a weekend) after seeing the title of this post, you are a stupid person.

Joining De Niro and Pacino is this PSA for the Empire Relief Fund are people like Michael J. Fox, Whoopi Goldberg and Steve Buscemi, the last of which is a great casting decision as he always looks kind of sad. For those who need their ads cut down to 30-second bite-sized portions in order to be convinced to give money, here’s exactly that. And, for those of you who have been sufficiently convinced to donate to the cause, visit ReliefNY.org to give. Credits and another PSA after the jump.

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