Michael LyonsMichael K. Lyons, recently senior director of direct response at ESPN, is heading west to join California-based InterMedia Advertising, where he will serve as the agency’s new vice president and media director. Lyons will “head up media buying for the innovative, fast-growing $600 million agency, whose client roster includes ShoeDazzle, Clear Choice Dental, SuperBeta Plus, Marinello Schools of Beauty, and Lifestyle Lift.”

Prior to his post at ESPN, Lyons served as vice president of business development and media strategy at Precision Demand and spent two years as vice president of direct response at A&E. Before that, Lyons served a 14 year stint at Lifetime, where he rose from account executive to vice president of direct response and general ad sales.