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Posts Tagged ‘Michael McQuhae’

Cutwater Explores ‘Sounds of Solar’ for Sunrun

San Francisco agency Cutwater has a new spot for Sunrun, the largest solar panel leaser in the US.

The fun, 30-second spot sees a man’s appliances coming to life in the morning, Toy Story-style, to create a rendition of Katrina and the Waves’ “Walking on Sunshine” (they really couldn’t have chosen a more appropriate musical selection). All of the appliances shut off when they see the man approaching, only to resume once he passes by, followed by the line, “Solar lets everything run on the sun.” It’s a simple, fun take on Sunrun and their “Brilliant” tagline, showing the brand’s solar power functionality in a fun way. Credits after the jump. Read more

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Monday Odds and Ends

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-Court Crandall, the L.A.-based partner/ECD at WDCW and the man behind the “Free Throw” project, is leaving the agency at month’s end to focus on his film/TV career. link

-Hey, what do you know, Organic has turned 20. link

-Digital agency Soap Creative, which houses offices in L.A. and Sydney, has now expanded operations into the West End district in Dallas. link

-Looking for some good eats while attending a game? Don’t worry, Deep Focus CEO Ian Schafer is here to help. link

-Yaniv Kanfi (above), who’s spent the last two years as VP/product and technology at Big Spaceship, has left Brooklyn for Denver to assume the role of EVP/digital at Factory Design Labs, which works with like clients like Oakley and The North Face.

-Global production company B-Reel has brought on former HSI executive producer Michael McQuhae as EP/managing director, effective immediately.

-Apparently, a Grey ACD is the bane of certain artists’ existences. link

-Bi-coastal/London-based Spot Welders will now rep top UK editorial shop Speade in the US. link

GSD&M Bows First Work for Walgreens

Three months after reportedly beating out McGarryBowen for Walgreens creative duties, Austin’s own GSD&M has unveiled its first campaign for the drug store chain, which carries the tagline “At the Corner of Happy & Healthy” (still a little iffy on this one).

In this effort aptly dubbed “1901,” we’re treated to a little rework of “Down on the Corner” and VO work from John Corbett (aka “Aidan” from Sex and the City or the dude from Northern Exposure, take your pick) while we take a quick, 30-second ride through Walgreens’ 111-year history. Still, GSD&M has managed to pack enough in for us to not only see how the chain’s design has evolved over the years, but remember that Walgreens was responsible for the drive-thru pharmacy and child-safety caps among other things. While the concept of “1901″ is not the most novel one, the little history lesson within makes it worth viewing, we suppose. Credits after the jump.

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Carl’s Jr./Hardee’s: The Sexiest Names in Fast Food

It’s been years since I’ve seen a Hardee’s. I think there might be one outside of Lambeau Field in Green Bay? And, I don’t think I’ve ever seen a Carl’s Jr. Maybe that’s just a West Coast thing? I honestly don’t know.

Regardless, when the restaurant chains’ owner CKE announced in January that they were taking their ad business to El Segundo, California-based David&Goliath, our commenters were hoping that maybe, just maybe, D&G would find a way to “elevate the work.” It’s hard to believe (or is it) that it’s already been over three years since the company’s former AOR, Mendelsohn Zien, had Paris Hilton rubbing her soaped-up body all over a car while eating a Carl’s Jr. cheeseburger. Indeed, next to Paris Hilton, that burger looked very, very sexy.

What crazy new direction would D&G take in for their first spot as the brands’ AOR? Apparently, they’re still using scantily-clad models eating the chains’ sandwiches in slow-motion to lure the horny-man demographic to the restaurants. The big difference is that this a turkey sandwich the model is eating. It’s under 500 calories which, according to a press release, qualifies it for Men’s Health‘s list of “Eat this, not that.” And, hey, anything without Paris Hilton is a definitely upgrade. Credits after the jump:

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