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Posts Tagged ‘Michael Ohanian’

Horror Channel Really Wants to Give You Nightmares

Been sleeping a little too well lately? Wish you could have some creepy nightmares instead of your usual, boring Angela Lansbury sex dreams? Horror Channel UK would like to help you out with that. They worked with Hamburg-based, BBDO Worldwide agency Interone to create “Night Terror,” a mobile app designed to give you nightmares.

Based on research showing that “the things we hear before we go to sleep and during the R.E.M phase affects our dreams,” the free app allows the user to choose from a list of horror stories, then place the phone next to their pillow and listen to the story as they fall asleep. When the phone detects that the user is in the R.E.M. phase of sleep (I’m not clear on how the app does this), “subtle story-related sound effects play to the subconscious,” presumably directing a nightmare in the user. Upon waking, the user can review his or her sleep cycle statistics, and share their experience across social media.

The app contains original stories as well as stories based on upcoming Horror Channel programming, so users of “Night Terror” can actually get a preview of future Horror Channel programming while asleep. The official launch date for “Night Terror” is scheduled for Feb. 28, at which time it will be available for free in both iPhone and Android formats. Credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Interone, ADC Germany Trick People Into Undergoing a Job Interview

Have you ever been checking out ad work and thought “Gosh, I would really love it if I was suddenly whisked away into a Google Hangout with some random people I don’t know”? Well, fear not! ADC Germany and Hamburg-based Interone BBDO haven taken over with, well, ADC Takeover, which is the most guerrilla way to conduct job interviews ever, maybe.

As you can see in the case study above, unsuspecting adc.de browsers of all walks were surprised when an ADC boss and/or Interone ECD suddenly appeared on their screen for what was purportedly a job interview, and they were probably more surprised when the web chats seemed to quickly escalate into a game of “I’ll show you mine if you show me yours.” It even looked like the ADC team got to see some nipples, which is really the best kind of surprise if you think about it. Credits after the jump.

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