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<title>Michael Roth - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>The Search is Over: Draftfcb Finds New Global CEO in Carter Murray</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-45493" title="cartermurray" src="http://www.mediabistro.com/agencyspy/files/2013/03/cartermurray.png" alt="" width="111" height="102" />As you may have heard by now, Draftfcb has perhaps made <strong><a href="http://www.mediabistro.com/George-Parker-profile.html">George Parker</a></strong>&#8216;s day by finding a replacement for <strong><a href="http://www.mediabistro.com/Laurence-Boschetto-profile.html">Laurence Boschetto</a></strong> in <strong><a href="http://www.mediabistro.com/Carter-Murray-profile.html">Carter Murray</a></strong>, a 38-year-old Brit who will now take over as CEO of Draftfcb Worldwide. Murray (pictured), who remains based in NYC, joins DFCB after spending a year-plus <a href="http://www.mediabistro.com/agencyspy/murray-takes-over-as-yr-na-president_b23605" target="_blank">as president/CEO of Y&amp;R North America</a>. During his career, the rather young exec spent four years as CMO/worldwide account director on Nestle while at Publicis, where he also served as a member of said agency&#8217;s executive committee.</p>
<p>Now, with a little weight off his shoulders perhaps, <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong>, chairman/CEO of Draftfcb parent company, IPG, says of his new hire,&#8221;We’re very pleased to welcome Carter in this key role at an important time for Draftfcb. He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth.”</p>
<p>As for Boschetto, who spent four years at the helm at Draftfcb and will stay on through a transitional period and then serve as a senior advisor to IPG, Roth adds, “We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together.”</p>
<p><em></em>Though the transition is now underway, Murray&#8217;s official start state is still to be determined. Meanwhile, Y&amp;R didn&#8217;t wait long to fill the void, having welcomed former VML CEO <strong><a href="http://www.mediabistro.com/Matt-Anthony-profile.html">Matt Anthony</a></strong> as its new North American chief exec. <em>AdAge</em> has the full-court press on all things Murray and his arrival at Draftfcb. <a href="http://adage.com/article/agency-news/draftfcb-s-global-ceo-38-year-carter-murray/240191/" target="_blank">Read on</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/the-search-is-over-draftfcb-finds-new-global-ceo-in-carter-murray_b45491#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/the-search-is-over-draftfcb-finds-new-global-ceo-in-carter-murray_b45491</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Carter Murray]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[Laurence Boschetto]]></category>
		<category><![CDATA[Matt Anthony]]></category>
		<category><![CDATA[Michael Roth]]></category>
<pubDate>Wed, 06 Mar 2013 17:18:22 +0000</pubDate>
  
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<title>Aaaand, McCann CEO Nick Brien is Out, Diamond is In</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-41066" title="nickbrien" src="http://www.mediabistro.com/agencyspy/files/2012/11/nickbrien1.png" alt="" width="88" height="87" />Well, Noreen at <em>Adweek</em>&#8216;s trigger-finger was admittedly faster than ours at day&#8217;s end as <a href="http://www.adweek.com/news/advertising-branding/nick-brien-out-mccann-worldgroup-ceo-145167#1" target="_blank">she is indeed reporting</a> what tipsters have been telling us since around 5-ish, that McCann Worldgroup CEO <strong><a href="http://www.mediabistro.com/Nick-Brien-profile.html">Nick Brien</a></strong> is no longer with the agency. As <em>Adweek</em>, <strong><a href="http://www.mediabistro.com/George-Parker-profile.html">George Parker</a></strong> and<em> </em>others have been buzzing about, Brien&#8217;s job status (along with Draftfcb boss <strong><a href="http://www.mediabistro.com/Laurence-Boschetto-profile.html">Laurence Boschetto</a></strong>&#8216;s) has been in doubt as of late, and<a href="http://adage.com/article/agency-news/eyes-interpublic-s-double-trouble-mccann-draftfcb/238255/" target="_blank"> recent comments made by</a> <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong>, chairman/CEO of parent company IPG, didn&#8217;t really soothe matters. Brien had held his title as Worldgroup chairman/chief exec since April 2010 after serving as CEO of IPG&#8217;s Mediabrands.</p>
<p>Replacing Brien as McCann Worldgroup&#8217;s CEO is <strong><a href="http://www.mediabistro.com/Harris-Diamond-profile.html">Harris Diamond</a></strong>, who most recently served as chairman/CEO of IPG&#8217;s Constituency Management Group. Says Roth in a statement, &#8220;Harris understands the business needs of global CEOs, across a range of industries. He has a proven track record of effectively managing a portfolio of agencies and growing the top line. He has created a strong culture of collaboration, which is increasingly key in a marketing landscape that requires integration of services. And he brings a deep knowledge of McCann in light of the alignment between Worldgroup and a number of the agencies within CMG, such as Weber Shandwick and FutureBrand.”</p>
<p>Along with Diamond&#8217;s appointment, IPG has given <strong><a href="http://www.mediabistro.com/Luca-Lindner-profile.html">Luca Lindner</a></strong> and <strong><a href="http://www.mediabistro.com/Gustavo-Martinez-profile.html">Gustavo Martinez</a></strong>, McCann Worldgroup president, Americas and Worldgroup president, Europe, respectively, more responsibilities with the former adding Middle East and Africa responsibilities (something <a href="http://www.mediabistro.com/agencyspy/lindner-takes-on-more-responsibilities-at-mccann-worldgroup_b36322" target="_blank">he&#8217;s familiar with</a>)and the latter, Asia-Pacific.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/aaaand-mccann-ceo-nick-brien-is-out_b41058#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/aaaand-mccann-ceo-nick-brien-is-out_b41058</link>
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		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[McCann]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[Gustavo Martinez]]></category>
		<category><![CDATA[Harris Diamond]]></category>
		<category><![CDATA[Laurence Boschetto]]></category>
		<category><![CDATA[Luca Lindner]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[Nick Brien]]></category>
<pubDate>Tue, 13 Nov 2012 17:20:50 +0000</pubDate>
  
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<title>Deutsch NY Interns Make Video Praising Deutsch NY&#8230;We Think</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/gxe4kY6MqZQ?feature=player_embedded"></iframe></p>
<p>We&#8217;re not sure where this ranks in the agency intern video pantheon as of yet (<a href="http://www.mediabistro.com/agencyspy/crispin-interns-put-hard-knock-life-to-song_b4010" target="_blank">this</a> still has a special place in our hearts for some reason). From we can gather, though, after somehow getting through the four-minute clip above is that Deutsch NY interns love their smartphones and that CEO <strong><a href="http://www.mediabistro.com/Val-DiFebo-profile.html">Val DiFebo</a></strong> is a &#8220;scooter enthusiast.&#8221;</p>
<p>As the Deutsch New York camp <a href="http://blog.deutschinc.com/2012/07/video-interns-create-campaign-about-deutsch/" target="_blank">tells us</a>, the idea for this clip was born a month ago when IPG CEO <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong> announced that interns from each agency in the holding company&#8217;s network would have to create a presentation explaining how their agency is unique.  Apparently, the video you see emphasizes just that for Deutsch NY as well as the agency&#8217;s motto (which is perhaps inspired by Daft Punk): Leaner, Master, Faster, Smarter. Hey, they&#8217;re interns and they tried, so we&#8217;ll just take their word for it.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/deutsch-ny-interns-make-video-praising-deutsch-ny-we-think_b36883#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/deutsch-ny-interns-make-video-praising-deutsch-ny-we-think_b36883</link>
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		<category><![CDATA[Deutsch]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[Val DiFebo]]></category>
<pubDate>Wed, 01 Aug 2012 11:58:51 +0000</pubDate>
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<title>Friday Odds and Ends</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/Fe7HoGWL0CY?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/Fe7HoGWL0CY?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>-Pereira &amp; O&#8217;Dell invades Comic-Con (Lego/DC Superheroes video contest promo above). <a href="http://www.facebook.com/pereiraodell" target="_blank">link</a></p>
<p>-DDB and State Farm (with the help of NYC digital shop Bajibot) have unveiled a baseball-themed mobile app called &#8220;Go To Bat,&#8221; which lets fans hit and support various charities in the process. <a href="http://www.statefarmgotobat.com/home" target="_blank">link</a></p>
<p>-IPG CEO <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong> is off the hook in a discrimination lawsuit. <a href="http://adage.com/article/agency-news/interpublic-ceo-michael-roth-longer-target-discrimination-lawsuit/236023/" target="_blank">link</a></p>
<p>-Wait, so what&#8217;s going on with Twitter and Buddy Media&#8217;s &#8220;age screening&#8221; system exactly? <a href="http://www.clickz.com/clickz/news/2191342/twitter-launches-ageproofing-system-for-booze-brands" target="_blank">link</a></p>
<p>-Who would you induct into the AAF&#8217;s Advertising Hall of Fame? <a href="http://www.aaf.org/images/public/aaf_content/images/ahof13/F_4513_AHOF_CFN.pdf" target="_blank">link</a> (pdf)</p>
<p>-A world without textiles doesn&#8217;t look too promising in a new IKEA ad from McCann. <a href="http://www.youtube.com/watch?v=_GHAIJncYYI&amp;feature=youtu.be" target="_blank">link</a></p>
<p>-<strong><a href="http://www.mediabistro.com/Ken-Block-profile.html">Ken Block</a></strong> talks to the <em>New York Times</em> about the making of his latest viral phenomenon, &#8220;Gymkhana 5.&#8221; <a href="http://wheels.blogs.nytimes.com/2012/07/11/ken-block-on-the-making-of-gymkhana-5/" target="_blank">link</a></p>
<p>-After spending two years at New York shop Johannes Leonardo, <strong><a href="http://www.mediabistro.com/Ben-Clare-profile.html">Ben Clare</a> </strong>has returned home to Sydney and joined up with Clemenger BBDO as a senior copywriter. <a href="http://www.campaignbrief.com/2012/07/ben-clare-joins-clemenger-bbdo.html" target="_blank">link</a></p>
<p>&nbsp;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/friday-odds-and-ends-148_b36065#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/friday-odds-and-ends-148_b36065</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Ben Clare]]></category>
		<category><![CDATA[Ken Block]]></category>
		<category><![CDATA[Michael Roth]]></category>
<pubDate>Fri, 13 Jul 2012 16:24:54 +0000</pubDate>
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<title>Presenting the First Graduating Class of &#8216;Advertising High School&#8217;</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-35261" title="adschoolgrad" src="http://www.mediabistro.com/agencyspy/files/2012/06/adschoolgrad.png" alt="" width="383" height="267" /></p>
<p>In 2008, the 4A&#8217;s established the High School for Innovation in Advertising and Media in the Carnarsie neighborhood of Brooklyn. Yesterday, the school graduated its first class of seniors in a ceremony at the Brooklyn Museum, with a commencement address delivered by none other than Interpublic Group chairman and CEO <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong>.</p>
<p>Now, grooming impressionable teenagers for a career in advertising is understandably a bit unnerving. However, the establishment of IAM is part of an ongoing effort over the last decade to reinvigorate what was once among the most destitute and dangerous neighborhoods in Brooklyn. In fact, IAM sits on the former campus of Carnarsie High School, which was<a href="http://www.canarsiecourier.com/news/2007-12-13/OtherNews/005.html" target="_blank"> &#8220;phased out&#8221; in 2008</a> as a result of poor academics and a history of violence. Out of IAM&#8217;s 48 graduating seniors, 80 percent are going on to college. Add to that one of our readers&#8217; favorite topics–encouraging racial diversity in the ad industry–and IAM&#8217;s core curriculum sounds like a much better idea. And, four graduating seniors are receiving portions of a $60,000 scholarship donated by the Ad Club of New York.</p>
<p>Through the 4A&#8217;s partner agencies, (which include DraftFCB, McCann, Deutsch, Euro RSCG, McGarryBowen, and Digitas), the students of IAM have contributed work toward brands like Jaguar and Google, and the school helped develop Michelle Obama&#8217;s &#8220;Let&#8217;s Move&#8221; campaign to fight obesity. See part of 4A president and CEO <strong><a href="http://www.mediabistro.com/Nancy-Hill-profile.html">Nancy Hill</a></strong>&#8216;s speech to IAM&#8217;s first graduating class, which sounds an awful like <strong><a href="http://www.mediabistro.com/Kevin-Garnett-profile.html">Kevin Garnett</a></strong>&#8216;s NBA Championship interview from 2008, after the jump.</p>
<p>(Photo credit: <em></em><strong><a href="http://www.mediabistro.com/Ric-Kallaher-profile.html">Ric Kallaher</a></strong>)</p>
<p> <a href="http://www.mediabistro.com/agencyspy/presenting-the-first-graduating-class-of-advertising-high-school_b35253#more-35253" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/presenting-the-first-graduating-class-of-advertising-high-school_b35253#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/presenting-the-first-graduating-class-of-advertising-high-school_b35253</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Kevin Garnett]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[Nancy Hill]]></category>
		<category><![CDATA[Ric Kallaher]]></category>
<pubDate>Wed, 27 Jun 2012 12:06:26 +0000</pubDate>
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<title>What Does the Future of Advertising Look Like? Danielle Sacks Fills Us In</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2010/11/broken-TV1.jpg"><img class="aligncenter size-full wp-image-10355" title="broken-TV1" src="http://www.mediabistro.com/agencyspy/files/2010/11/broken-TV1.jpg" alt="" /></a></p>
<p>Today, <em>Fast Company</em>&#8216;s <strong><a href="http://www.mediabistro.com/Danielle-Sacks-profile.html">Danielle Sacks</a></strong>, who we deduce is either <strong><a href="http://www.mediabistro.com/Alex-Bogusky-profile.html">Alex Bogusky</a></strong>&#8216;s <a href="http://www.mediabistro.com/agencyspy/alex-bogusky-bares-soul-to-fast-company_b7143" target="_blank">best friend or arch-nemesis</a>, wrote a tome called &#8220;<a href="http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html" target="_blank">The Future of Advertising</a>,&#8221; which claims that the ad industry is on the cusp of its first creative revolution since the days when Don Draper types puffed cigs and drank the days away.</p>
<p>To complete her opus, Sacks interviewed no less than 75 people in the industry, grabbing quotes from notables such as Publicis&#8217; <strong><a href="http://www.mediabistro.com/Maurice-Levy-profile.html">Maurice Lévy</a></strong>, McCann&#8217;s <strong><a href="http://www.mediabistro.com/Nick-Brien-profile.html">Nick Brien</a></strong> and IPG&#8217;s <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong>. What does the future look like? Rather than shake the 8-ball, we turned the spotlight onto Sacks herself to gain her insight from the rather extensive piece. To tease things a bit, Sacks tells us about agency progress, saying, &#8220;The economic model of agencies is one of the biggest prohibitors in agencies evolving. Agencies know they need to collaborate, but in many cases separate P&amp;L&#8217;s mean different disciplines within an agency or holding company are built to compete against each other, rather than share and cooperate. Also, given that most of the industry is consolidated in behemoth public holding companies, most CEO&#8217;s who want to invest in R&amp;D and change their internal structures are battling against the short-sighted nature of being part of a public company.&#8221;</p>
<p> <a href="http://www.mediabistro.com/agencyspy/what-does-the-future-of-advertising-look-like-danielle-sacks-fills-us-in_b10350#more-10350" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/what-does-the-future-of-advertising-look-like-danielle-sacks-fills-us-in_b10350#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/what-does-the-future-of-advertising-look-like-danielle-sacks-fills-us-in_b10350</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Alex Bogusky]]></category>
		<category><![CDATA[Danielle Sacks]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[Nick Brien]]></category>
<pubDate>Wed, 17 Nov 2010 11:33:45 +0000</pubDate>
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<title>VCU Brandcenter Pays Homage to Mike Hughes</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2010/10/mikehughes.jpg"><img class="alignleft size-full wp-image-8838" title="mikehughes" src="http://www.mediabistro.com/agencyspy/files/2010/10/mikehughes.jpg" alt="" /></a>Following a dedication ceremony on Oct. 27, the Virginia Commonwealth University, or VCU, Brandcenter will officially be known as &#8220;Mike Hughes Hall.&#8221; Besides being the president of The Martin Agency, Hughes has served as chairman of the Brandcenter board since 1995 and created and built the graduate program at the ad school with the help of its founder, <strong><a href="http://www.mediabistro.com/Diane-CookTench-profile.html">Diane Cook-Tench</a></strong>.</p>
<p><strong><a href="http://www.mediabistro.com/Rick-Boyko-profile.html">Rick Boyko</a></strong>, director of the Brandcenter says in a statement,&#8221;<strong><a href="http://www.mediabistro.com/Mike-Hughes-profile.html">Mike Hughes</a></strong> has been an integral part of the VCU Brandcenter since its inception. In fact, without his support, leadership and dedication the school would simply not exist. As chairman of the board from the day the school began, he has helped guide the school to earn top rankings by BusinessWeek, Advertising Age, Creativity magazine, the 4A&#8217;s and the industry itself. It is only fitting to have the building that houses the Brandcenter named in his honor.&#8221;</p>
<p>As far as Hughes&#8217; day job goes, most of us are familiar with The Martin Agency&#8217;s client roster, including Geico of course, as well as Walmart, Pizza Hut and Tylenol. Under his leadership, The Martin Agency was named &#8220;Agency of the Year&#8221; in January by <em>Adweek</em> and earlier this year, Hughes was the 47<sup>th</sup> person in the history of advertising to be inducted into the One Club Creative Hall of Fame. At the ceremony, Hughes will be feted by the likes of IPG chairman <strong><a href="http://www.mediabistro.com/Michael-Roth-profile.html">Michael Roth</a></strong> and Martin&#8217;s CEO/chairman <strong><a href="http://www.mediabistro.com/John-Adams-profile.html">John Adams</a></strong>.</p>
<p><strong>More:</strong> <a href="http://www.mediabistro.com/agencyspy/martins-collins-unit-spins-off_b7098">Martin’s Collins: Unit Spins Off</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/vcu-brandcenter-pays-homage-to-mike-hughes_b8831#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/vcu-brandcenter-pays-homage-to-mike-hughes_b8831</link>
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		<category><![CDATA[People]]></category>
		<category><![CDATA[The Martin Agency]]></category>
		<category><![CDATA[Diane Cook-Tench]]></category>
		<category><![CDATA[John Adams]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[Mike Hughes]]></category>
		<category><![CDATA[Rick Boyko]]></category>
<pubDate>Thu, 21 Oct 2010 14:38:26 +0000</pubDate>
</item>

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