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Posts Tagged ‘Michael Sagol’

TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade

The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thirsty for absolutely no reason, other than the fact that liquid has not touched my lips for some time. Can I have a Gatorade too, or does that lightning bolt mean no?” Well, the brand seems to have finally issued its response to this question in a new campaign from TBWA\Chiat\Day, entitled “Sweat it to Get it,” with a resounding “No, you can not have a Gatorade, thirsty dudes.”

“Gatorade was invented to replace what athletes sweat out, Brent Anderson, executive creative director at TBWA\Chiat\Day in Los Angeles, explained to Adweek. “So the intent was to create something that might cause someone who reaches for a Gatorade to think, ‘Hold up…have I earned this?’” In other words, that lightning bolt does mean no.

In the campaign, starring Rob Belushi (son of Jim) and featuring cameos from Peyton Manning and Cam Newton (who also stars in an ongoing Under Armour campaign), customers at a gas station are told they can’t purchase Gatorade because they haven’t broken a sweat. The ads all follow the same basic formula, with Belushi as the straight man denying the customers and Manning or Newton appearing as either the manager or a fellow customer. The agency told Adweek that the ads were all “shot on location at an actual convenience store with over 15 hidden cameras” and directed by Jody Hill (Eastbound and Down). Stick around for credits and a few more spots after the jump. Read more

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W+K Portland Helps Craig Robinson Protect His Dodge Dart

Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week.

That all changed with the release of these inaugural clips in W+K Portland‘s new campaign for client Dodge. The theme is simple: no one can touch Robinson’s new Dart — even his equally famous and strangely nosy neighbor.

That’s the first of three :30 spots…

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Bud Light Could Turn Your Town into ‘Whatever, USA’

We last encountered the #UpForWhatever tag in Bud Light’s spoof of the viral Mullen “World’s Toughest Job” ad (SPOILER: it was being a mom). That work came from Boston shop Relevant 24, but the newest sort-of-related spot comes to our inbox via BBDO’s Chicago and New York offices.

Here’s “Surprise Guest”:

You may notice that the spot is something of a tease: it’s only the latest in a series…

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72andSunny Quotes Pop Culture for Samsung’s New, Curvy TV

72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic ParkGravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. Read more

Wednesday Morning Stir

-We’ve got your humpday facepalm right here, courtesy of Canadian Marketing Association National Convention’s “Marketing: The Musical!” (video above).

-Nestle is suing Blue Buffalo for false advertising, disparagement. link

-Digital publishers are debundling their offerings. link

-T-Mobile advances partnership with Major League Baseball, launches new campaign. link

-Caviar LA promotes Luke Ricci to executive producer. “Luke is unflappable. He’s able to move between creative and logistical challenges with grace and focus, and he’s become a valuable member of the Caviar family,” said managing director/EP Michael Sagol.

-How to fix video ads’ viewability problem. link

 

Caviar Director Reconnects with Emma Stone for Vogue Short

Caviar director Ruben Fleischer joined forces with cover girl Emma Stone, who recently starred in his film Gangster Squad, for a new original short for Vogue.

The spot sees Fleischer and Stone playing themselves, discussing Stone’s latest role. Fleischer, who wrote and directed the short, plays the stright man. Stone, meanwhile, has some unusual ideas to prepare for her role as a nun, all of which involve magic. As you may have guessed, things get a little bit silly, but the humor never quite connects and the premise feels a bit forced — even if “Everyone loves magic, even nuns.”

Stick around for credits after the jump.  Read more

W+K Amsterdam Debuts ‘There’s Power in Every Game’ for Powerade

W+K Amsterdam have a launched a new, global World Cup 2014 campaign for Powerade, “the official sports drink of FIFA.”In addition to television, the campaign also includes print/out of home, digital, and online documentary films (more on that later).

“There’s Power in Every Game” centers around Andrés Iniesta, the Spanish star who scored the winning goal in the 2010 World Cup. He takes center stage in the 60-second spot (featured above), which also features five amateur athletes from around the world. Each of these athletes has “overcome challenges in their lives and in the process have lifted their teammates, rallied supporters and inspired communities through their dedication and achievements in the sport” — which exemplifies the campaign’s #PowerThrough message.

Each of these amateur athletes will be featured in their own documentary, starting with the inspirational story of Nicolai “Nico” Calabria. Debuted at the Kicking + Screaming Football Festival in New York last week and being released as a television spot in addition to its online release, the two minute film tells Nico’s story growing up with one leg and defying expectations to succeed as an athlete. Incorporating an impressively-edited mix of home video footage and live action film, it’s a powerful telling of Nico’s story, and well worth a watch.

“Nico’s story is one of unwavering determination,” said Brynn Bardacke, global group creative director for Powerade. “He truly embodies what we mean when we say there’s power in every player and power in every game.”

Stick around for “Nico & Powerade,” along with credits, after the jump. Read more

Amy Poehler Shines as Boss in Chandelier’s New Old Navy Spot

Amy Poehler shines as a boss with a pampered dog and an obsession with a prospective employee’s pants in Chandelier’s new spot for Old Navy, created in conjunction with Rock Paper Scissors and Sonic Union.

In the spot, the Parks and Recreation star/SNL alum Poehler is supposed to be conducting a job interview, but can’t get over the applicants’ Old Navy Pixie Pants. “Are all these questions going to be about my pants?” the girl asks. To which Poehler responds, “Uh, this is a law firm, so yes.”

When Poehler learns that the pants are only $25 and come with a free top, she hires the girl on the spot so that she can run out and buy a pair. All this is actually a good deal funnier than that synopsis sounds, thanks to Poehler’s signature deadpan humor. Poehler also helped write and direct the spot, which helps explain how it works so well with her brand of comedy. The :30 spot doesn’t waste any time getting to the funny, either, as Poehler opens the ad with a great throwaway line. Check it out for yourself above, and stick around for credits after the jump.

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Tuesday Morning Stir

marionurun

-Former kbs+ Canada president Mario Daigle (above) has joined Nurun’s Montreal office as EVP/general manager. link

-Bi-coastal/London-based prodco Station Film has signed director Jonathan Hyde to its roster for commercial representation globally, including London partner Outsider for the UK.

-Production/post studio humble has moved into its new digs (the former home of Caviar Content, in fact) in West Hollywood. The L.A. office is being led by EP, Ned Brown.

-Speaking of Caviar, the shop’s managing director/EP, Michael Sagol, has been appointed as chairman of the 2014 AICP Show.

-After spending just a year as ECD at Ogilvy London, Brian Cooper has parted ways with the agency by “mutual consent.” link

-San Francisco-based agency Engine Company 1 has rebranded as Chemistry Club. We don’t know whether we feel like raving or staying after school. link

 

 

 

Gus Johnson, Bill Raftery Are Here to Yell, Make You Feel Nauseous for FOX Sports

From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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