In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today.
Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. A team of pilots and flight attendants then filled dozens of the bags with presents and delivered them to kids at Scottish Rite Hospital for children in Atlanta.
The result was this spot:
Don’t try to tell us that you weren’t moved.