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Posts Tagged ‘Michael Schwartz’

Grip Limited Designs World’s Most Boring Arcade Game for Taco Bell

Taco Bell fans north of the border have been waiting patiently for Cool Ranch Doritos Locos Tacos to arrive in Canada. So to mark their arrival, Grip Limited designed an arcade game that made them wait a little bit longer.

They created a custom 8-bit “arcade game, called “The Waiting Game,” that “simulated all the excitement and high-octane action of patiently waiting in line.” Players could string together moves like “yawn,” “tap foot,” “check watch” or “chew gum.” The game was placed outside a Taco Bell location in downtown Toronto, and, soon enough, a line formed. To play a game about waiting in line. Since they aren’t complete sadists, Taco Bell rewarded players who made it through “The Waiting Game” by letting them be some of the first people in Canada to try the Cool Ranch Doritos Locos Taco, free of charge. You can see the promotion in action in the video above, and play on online version of the game here. Stick around for credits after the jump. Read more

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Free Climber Alex Honnold Ascends the GS&P Building for Stride Health

California-based production company Lucky Treehouse got the world’s best free climber, Alex Honnold, to climb the Goodby, Silverstein, & Partners building & The Palace of Fine Arts for Stride Health.

(Stride Health is a startup from Noah Long and Matt Butner, who formerly worked at R/GA, BSSP and McCann.)

Alex picked out his first health plan and then headed to San Francisco for a day of urban free climbing. While a veteran rock climber, urban climbing is relatively new territory for Alex, and he expresses his enthusiasm for the change in scenery. Lucky Treehouse captured the day’s events in a documentary video, running approximately five minutes. They also created a 30-second teaser spot for Stride Health. That 30-second video and more information on Alex and his chosen health plan are hosted at a Stride campaign landing site.

You can view the teaser above, or stick around after the jump for the full version, along with credits. Read more

The San Francisco Giants Search for the ‘World Championship Baby’

Wow, the Giants sure want another World Series, don’t they? At the beginning of the month, we showed you the BBDO SF and Comcast collaboration “Help the Giants Win” which asked fans over social media what rituals they took part in that led to last year’s World Series win. Now, the two are getting a little more personal, trying to decide what fans decided to go past third base to celebrate the Giants successful season.

The “World Championship Baby” contest will attempt to determine what San Francisco baby is born closest to 7:54 p.m. PST on August 1, the official nine-month anniversary of the World Series. The winning baby will get a birth certificate signed by the Giants, a commemorative brick paver outside AT&T bark with the baby’s name on it and a $2,010 gift card. Expected parents are asked to create a profile on the site to enter into the contest. Living in Chicago, it’s these sorts of rabid fan participation campaigns that make me wonder why the Cubs and White Sox don’t do anything on this scale to try to increase morale for what have thus far been dismal seasons. It’s a nice way for Comcast to show they “get” the loyalty of their subscribers, and no doubt the winning parents will have bragging rights for years to come. Credits after the jump.

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