-Google beat its own estimates by reporting Q3 revenue of nearly $10 billion. Google+, meanwhile, is now up to 40 million users. link; link

-Gotham co-president Lyle Tick is leaving for a client-side gig in Europe. link

-James Gassel was named president of Evolution Bureau. link

-Report: AOL’s Tim Armstrong is pitching investors on a Yahoo deal. link

-Social media marketing firm Denizen has launched another viral/Facebook effort for Qualcomm (above).

-Laurence Klinger, CCO of Hispanic agency Lapiz, which operates within the Leo Burnett Group, was named Creative Director of the Year at the AHAA advertising conference.

-Former Mattel exec Michael Staskin was named CMO of mobile social games firm, ngomoco. link

-The University of San Francisco selected hometown shop Hub Strategy as its AOR.

-HootSuite acquired location-based marketing tool, Geotoko. link

-Verizon changed its privacy policy as part of its effort to build a targeted ad program. This can only go well. link