Seeing as it’s Friday and all, let’s try to invoke some good spirits and tell you the tale of a bunch of VCU Brandcenter students who are rallying around second-year copywriter Michelle Lamont, who was diagnosed with breast cancer this past winter.

How are they helping matters for Lamont? Well, the kids are running the Richmond Monument Avenue 10K (see info here) in her honor and will donate money raised to Massey Cancer Research in their home turf. Along with the marathon, which we hope to run some day back here in NYC, the VCU classmates have also launched the video above and are aiming at $5K minimum for Lamont’s cause. Go here to support and check out her blog here. Best wishes, Michelle.