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Posts Tagged ‘Michelle Obama’

Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

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And Now, Your Weekly Video Miscellany

Snow sucks. Indulge yourself with 8 clips that will certainly eat up the hours remaining before your inevitable trudge home through (in New York, anyway) what is sure to be a sloppy mess the likes of which hasn’t been seen since your agency’s holiday party. But between the mom dancing, mesmerizing out-the-window movie, ode to steadicam and a few spots at least you won’t be bored until punch-out time.

8. A bit of irony today for our least watched clip is Domino’s ‘thank you’ clip, which is a clip showing 50k+ dominoes being toppled in order. It was originally meant to thank their Facebook fans, all 8 million of them, for being such good fans. Strangely, despite 5 days since being published, the clip only has 17,860 views. Maybe there’s something to those allegations that Facebook is hiding newsfeed updates, after all.

7. Coming at number seven today is a clip billed as a type designer’s wet dream. Aptly titled “Dream,” this music video rolls through more typefaces than one can easily count, and does so in an artistic fashion that will make you regret being limited to kerning. 83.4k views ain’t bad for a little type design video.

Read more

Friday Odds and Ends

-Milwaukee-based Boelter + Lincoln promoted Garth Cramer to ACD.

-Yeah, we agree that it’s never a good idea to run a 9/11-themed ad for you business. link

-Oh Ryan Reynolds, you stud. link

-Facebooks is apparently spawning a network of ad partners. link

-23 years was enough for Unilever’s agency relations head. link

-Despite all the scandal, Rupert Murdoch still makes a pretty penny. link

-Yes, someone is optimistic about AOL. link

-Michelle Obama will appear in her hubby’s 2012 campaign ads. link

Have a great Labor Day weekend, folks. We’ll let Al Bundy send you off in proper fashion. Thanks for reading!