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Posts Tagged ‘Michelle Spivak’

Code and Theory NY Redesigns Finlandia Site

Code and Theory New York have redesigned the website for Finnish vodka brand Finlandia, giving it a sleek new look.

The new site features a unique and unusual visual design that lends itself well to the brand’s “To the life less ordinary” tagline. On the site “a singular access point icon has replaced the fixed navigation, the logo surfaces only when necessary, and product-specific sections like “Drinks” are more about cocktail inspiration than a recipe archive.” The site invites viewers to scroll down the page for a cinematic experience, ending with a 1:06 video (featured above) that correlates with the rest of the site. That all of it is rather strange (in a very Nordic kind of way) and doesn’t make a ton of sense, again, completely fits the “life less ordinary” attitude the brand is promoting. Intended reaction (I’m guessing): “I have no idea what’s going on, but it kind of makes me want some vodka.” Check out the site for yourself, and stick around for credits after the jump. Read more

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Six Months Later, Yellow Tail’s ‘Wine Orchestra’ Finally Comes Together

Back in May, TBWA\Toronto and bi-coastal prodco, Tool, joined forces to create an interactive music experience dubbed “Wine Orchestra” for one of our old fave mid-shelf brands, Yellow Tail. The collaborative, which ran through the end of September, allowed visitors to the “Orchestra” site to tinker weak and tweak looped recordings of others users who whipped up rhythms and melodies using wine glasses and of course, Yellow Tail bottles. Of course, it wasn’t all just about spotlighting bedroom musician wankery for sake of selling more wine, as Yellow Tail donated $1 to the Unison Benevolent Fund for every video recorded and shared.

Well, after nearly six months and over 400 submissions received, the project has finally come to fruition as the parties involved introduce us to the “Wine Orchestra players” via a video that was cut and produced by composer, Kutiman. The artist himself is no stranger to such types of projects having already mixed various unrelated YouTube clips to create the epic clip, “ThruYou.” As for the collage of kitchen-sink musicians above, Kutiman’s effort, which sounds somewhat like a Four Tet track, has us clamoring for a YouTube mixing battle between him and Gotye, who spliced together his own “orchestra” a few months ago. Credits after the jump.

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