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Posts Tagged ‘Michelle Woodward’

Jacknife, Stoli Go Back to the Original French Exit

For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but the origin-story theme can make for some interesting recreations. Director Sean Wainsteim decided to focus his efforts on the origin of The French Exit, when people leave a party without saying goodbye. We’ve all been there. A clingy come-on at a bar, friends of friends who you don’t really know that well, the weird Uncle. For the anti-social, goodbyes are unnecessary social conventions usually meant for people you don’t care about.

You’ve probably never heard of Bentley Theodore French, but he invented The French Exit while at a stuffy, waspy party that may be set in the 1930s, at least according to Stoli’s two-minute narrative ad. Bentley even passes up the chance to dance with two ladies at the same time on his way out the door. I’m not sure why he’s at this party if he dislikes everyone in attendance, but he is a social innovator who will never be forgotten. I still use his work to this day. Credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Here’s Taxi’s ‘Strategy’ 2013 Agency of the Year Entry

Now that we’ve received entries from both Lowe Roche and john st., the latter of which has already claimed to have won the Best Agency Video prize at the 2013 Strategy AOY Awards, why not see what else came into play at this year’s event. Above, we have fellow Toronto-based agency Taxi’s submission for the Strategy AOYs, which shows a hapless soul taking ad award obsession to a, well, more fashion-conscious level. We wonder whose actual Cannes Lions they used in the clip, though we’re anxious to see how “okinawin denim,” “mini-wallets” and “pilgrim aesthetics” could possibly all join as one. Where does this rank out of the three we’ve covered for you? In the meantime, you can also check out the trade’s current 2013 winners list here.

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