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Posts Tagged ‘Mike Fetrow’

Executive Departures at Olson Brand/Digital Group

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Today we learned that the formerly independent, Minneapolis-based Olson announced the departure of two high-ranking executives in its brand/digital group less than a month after being acquired by ICF International.

The only thing we can confirm are the names of the two who are no longer with the agency:

Capritta joined just over a year ago after managing JWT’s Minneapolis office while Fetrow left Fallon — where he served as art director — for Olson in June 2012.

Despite one tipster’s claim, CMO Mitch Caplan and CFO Scott Cheney are still with Olson as of this moment — though a source tells us that rumors of a move for Cheney may stem from the fact that changes often occur in financial departments following acquisitions.

Based on what our sources tell us, we believe that this move was more about re-alignment than downsizing; last month, a source did tell us that one of the reasons Olson chose to go with ICF was to minimize redundancies. While the press release announcing the acquisition told of “double-digit” growth during the first seven months of 2014, we hear that much of that growth occurred within units outside brand/digital (Olson Engage for PR, Olson 1to1 for loyalty/CRM, etc.).

No word on follow-ups, though we assume the agency has begun looking for replacements.

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Fetrow Heading to Olson

It looks like Olson CCO Dennis Ryan is bolstering his creative department in Minneapolis as said agency will soon be welcoming Mike Fetrow to the fold. Sources familiar with the matter confirm that Fetrow, former “Sexiest Man in Advertising” candidate and current art director at Fallon, will be joining Olson as executive creative director. Fetrow has spent the last two years at Fallon, serving as GCD on Cadillac and Buffalo Wild Wings among other accounts.

Prior to his second tour of duty at Fallon, Fetrow made his way around the Minneapolis-St. Paul ad scene, spending four years as ECD at Colle+McVoy and a year-and-a-half as VP/creative director at space150. In addition to Fetrow, Olson will also be adding Cuc Oetting to its creative department. We’ve been told by sources that Oetting will joining the agency as a CD, working on digital efforts for Target, which is not unfamiliar territory for her as she’s had a stint as an in-house creative for the brand. Currently, she’s serving as director of retail design/strategy for Periscope. From what we’ve been told, there hasn’t been an official start date set for the new creatives.