There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.
Posts Tagged ‘Mike Gallucci’
As Movember winds down this week, let us quickly breeze through a few things we might have missed, starting off with a somewhat strange submission called “Touch My Creepy.” The title alone might be rather off-putting but the end result is relatively tame in comparison to what Taxi 2 gave us nearly two weeks ago. Still, we’ll give a nod to one Mike Gallucci, a Creative Circus grad who’s now a copywriter at SF shop, Muhtayzik-Hoffer, for trying to play part in his own peculiar way during this month of raising male health awareness, though we’re not sure if we feel any better or worse after “touching.”
On the other end of the WTF did we just watch spectrum, we have the latest “Ladies of Movember” episode from L.A.-based agency, mOcean that takes on a Thanksgiving. Frankly, we appreciate what the ladies are doing and all to drum up Movember support, but if you can make it through the full video below (seriously, we tried), more power to you. Speaking of mOcean, the agency is currently ranked at #4 on the Agency Movember Challenge team chart. Check out the full list here.