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Posts Tagged ‘Mike Goubeaux’

Braun Electric Razors Takes On Dollar Shave Club

Well, it’s hard not to look at this new spot from Braun and not think it looks an awful lot like something we’ve seen before. And, by “something,” I mean that Dollar Shave Club spot that took the Internet by storm only seven months ago. If anything, this spot just reminds me how awesome the Dollar Shave Club original was.

This Braun spot comes from Tongal, a crowdsourcing website where creatives can respond to brands’ RFPs for a chance to get paid. Think of it like Victors & Spoils, but slightly sunnier. The creator of this ad, Wild Plum director Mike Goubeaux, says, “For Braun, I decided to just go straight to a final spot. I think the idea and pitch phases are very valuable, and lead to cash prizes as well as confirmation the brand likes where you’re going, but I was out to make this spot for my reel as much as I was to please Braun, so we just went for a wild card submission.”

He also notes, “Having the support of Wild Plum was key. I suppose it’s an unfair advantage over some other Tongalers, but I’ll take what I can get.” Yeah, having a professional production company at your disposal probably helped a bit.

In only four days since its posting on YouTube, this Braun spotted has already netted over 180,000 views. It’s undoubtedly an impressing feat, but one that’s a bit perplexing when you consider that the video has only received 14 comments and a little over 70 likes since its posting. Is it possible Mike found the key for shutting YouTube viewers up? If so, that sounds like and even more profitable profession than winning marketing contests. Credits after the jump.

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Monday Odds and Ends

-Loyalkaspar has opened up shop in Los Angeles and has added Digital Kitchen alum Richard Eng as creative director and Mandy Novak as EP.

-McDonald’s Canada continues in its transparency efforts, showing us this time how its french fries are really made (above). link

-Bi-coastal prodco Pony Show signed director Brad Silberling for U.S. commercial representation.

-Meanwhile, L.A.-based commercial production company MTh added French directorial duo Akama to its roster.

-McCann West/Arnold alum Michael Carey joined Charleston, MA marketing firm Campus Entertainment as EVP, director of client services.

-Yahoo CEO Marissa Mayer has revealed her baby’s name and has deemed her first quarter on the job as “solid.” link

-Facebook reportedly shifted a “huge” amount of ad dollars into mobile in Q3. link

-Coke Zero gets in the Skyfall marketing mix with an experiential effort that challenges unsuspecting commuters to “unlock the 007 in them.” link