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Posts Tagged ‘Mike Jacobson’

360i, Oreo Craft Halloween ‘Nomsters’

360i and Oreo collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day.

The mad scientist creations were crafted and then filmed in a 32-by-64 inch “Oreo Laboratorium” set, designed to evoke Frankenstein, with over 100 props (many of them handmade). It’s a pretty adorable way to get the brand on people’s mind for Halloween, and its “snackable” size (the first video is 11 seconds) make it perfect for sharing on social media. The brand also offers people the chance to “Name the Nomsters” and will feature the best names in custom digital content later in the day. Oreo’s first “nomster” creation was unveiled today, a fusion of Oreo and candy corn to make a bat-like creature. So far naming suggestions include Dunkfluffula, Count Candy Corneo and Vamporeo. Read more

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72andSunny Strategist Jacobson Heading to the East Coast (Updated)

 

If his subtle Instagram post from a few days ago (above) doesn’t provide a clue, a handful of tweets late last week from Mike Jacobson  (below) basically confirms that the veteran 72andSunny strategist is heading east and taking a job at Dentsu-owned 360i next month.

We’re trying to get confirmation/details from either 360i or its new hire, the latter of whom recently (and perhaps unfortunately) received a heap of backlash in the comment thread of our post regarding his efforts to raise money for Boston Marathon first responders. We’ll avoid dwelling on it further so as not to rain on his parade. So, let’s just tell you that Jacobson, who as some of you may know also has a second  career as a magician, spent five years in all aat 72andSunny, leading day-to-day strategy for clients including Activision (on Call of Duty: Black Ops efforts) and NBA 2K12.

Update: Sources familiar with the matter confirm that Jacobson is joining 360i as a strategist in mid-June.

Update 2: And Jacobson himself has responded in kind, confirming that, ” Yes. But this move is mostly to be closer to the AgencySpy headquarters.” We’re not sure if we should be thrilled or worried. Carry on.

72andSunny Folks Aim to Raise $10K Worth of Dinner/Drinks for Boston 1st Responders

A few folks from Cali-based 72andSunny led by strategist Mike Jacobson are trying to show their support and give something back to some of Boston’s finest who first responded to last week’s marathon bombings with an effort called “This One’s On Us.”

With the help of online fundraising site gofundme, the 72 crew tells us, “We’re partnering with EatBoston to give gift cards from Boston’s restaurants and bars to the men and women who put their lives on the line for the city they love, and to help us all feel safe again.” The monetary goal is $10,000 with all proceeds going to those who responded and as of now, a few hundred dollars have been raised in two days. If you’d care to donate and help out, go here for more info.

With the NBA Lockout Looming, This is All We Have

Basically, it comes down to next Monday’s meeting between the NBAPA, the owners and commish David Stern (yes, it seems these meetings are proving to be increasingly useless) to see whether an actual season will happen, so, in the meantime, why don’t you NBA fans and gamers take solace with this spot for NBA2K12 from 72andSunny. Basically, it’s a follow-up to Jordan’s “Kiss my rings, biyatch” spot and asks fans, whether they be celebs like Drake and the dork from Dodgeball or your average joe, to profess what they think is the greatest NBA team ever. What say you, audience? Damn, this impending lockout irks us. Credits after the jump and, thanks to a tipster’s heads up, a Samuel L. Jackson-starring Nike spot that aired during the last NBA lockout in 1998.

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