PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Mike Kohlbecker’

CP+B Changes A.1.’s Relationship Status with Steak

As we mentioned in Stir yesterday morning, Kraft has decided to drop the “steak” from A.1.’s title, now calling it A.1. Original Sauce. Now we have an online spot from CP+B to go along with the name change, explaining the nature of A.1.’s evolving relationship with steak.

In CP+B’s “New Friend Requests,” the Boulder-based agency imagines A.1. rethinking its commitment to steak via Facebook. We see posts of the two together, one of which contains the line “It’s just you and me forever.” But then A.1. gets new friend requests, first from pork, then from myriad other foods. This leads to the sauce changing its relationship status with steak to “It’s complicated,” citing a need to “see other foods.” Initially steak doesn’t take too kindly to this, but eventually steak and A.1. reconcile, with the spot ending with the tagline, “For almost everything. Almost.” The idea is about equal parts clever and goofy, but CP+B mostly make it work, although the spot could have benefited from a shortened run time (it clocks in at 2 minutes). Both the name change and the “For almost everything. Almost.” campaign stem from insights into diehard A1 users, who use the sauce on everything from chicken, pork, and fish to vegetables.

The “For almost everything. Almost.” campaign will also include TV spots, which debut Monday, the first from the brand in five years, in addition to digital, social, radio, out of home and in-store activations. Stick around for credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Old Navy Plays into Chicago Bears’ Fans Stereotype

Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new Old Navy spot, predictably titled, “Da Bears.”

In a land of football helmet tailgate parties that more than likely takes place in the same barren field that annually hosts Bonnaroo (maybe), the Pseu-perfans imbibe in usage of “da” instead of “the,” using their faux-South Side Chicago accents to make things sound silly. And yes, Bears fans, this is how the rest of the world identifies you. (Admittedly, I do wish their portrayal of the typical Packers fan as a young attractive female was an accurate reflection of a reality. It doesn’t take a native Wisconsite to tell you this couldn’t be a little far-fetched.)

In any case, this spot features a slew of Chicago-area celebrities that Bears fans will find absolutely delightful, including George Wendt with play-by-play announcer, Jeff Joniak, former Bear and sports announcer and current radio personality, Tom Waddle, and The Windy City’s lord and savior, Mike Ditka. So, Bears fans, do you revel in this stereotype and the bit of fame it’s given you, or will you just continue to tolerate it so long as you get cameo appearances from local sports heroes? Let us know in the comments. Credits after the jump.

Read more

The ’90210′ Casting Call Continues for Old Navy

 

Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.

Read more

CP+B Adds to L.A. Creative Team

It looks like Sue Anderson and Jason Gaboriau are getting down to business when it comes to resurrecting Crispin Porter + Bogusky’s Los Angeles office. The MDC agency has announced that it’s hired Alexandra Sann and Mike Kohlbecker as ACD’s in the City of Angels. The duo arrives from TBWA\Chiat\Day LA, where they held the same titles and worked on Activision, Visa and Energizer.

This marks a return trip to the Crispin camp for Kohlbecker, who previously served as an AD at CP+B on projects for Volkswagen, Sprite and Domino’s. Sann, meanwhile, had a stint as a copywriter at Deutsch LA before joining Chiat.