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Posts Tagged ‘Mike Lacher’

Care to Find Out Which of Your Facebook Friends Hate You?


Last month, we brought you news of Rather, the revamped version of the brilliant and much-needed, co-created by Chris Baker. Rather is a great tool that lets you replace things you don’t want to see in your social media feeds — be it babies, sports, religion or the Kardashians — with things you do want to see, like cats. Because everyone wants to see pictures of cats. Baker was also responsible for “Charity Bribes” and a welcome attempt to send M. Night Shyamalan back to film school. Now, Baker has a new project, dubbed Hate With Friends.

Created in partnership with Mike Lacher and Tiger Wang, Hate With Friends allows you to select which of your Facebook friends you hate. According to the parties involved, “Seemed surprising that the internet hadn’t shelled out the opposite version of bangwithfriends, so we did.” Anyway, if they also hate you, both parties will be notified. You can kind of think of it as the opposite of Bang With Friends (apparently now renamed Down), although I suppose there are some circumstances where it’s not the opposite.

We’re not sure how useful Hate With Friends will be for people, or what happens once both parties have confirmed that they hate each other. A simple unfriending? Words With Friends grudge match? A duel at sundown? A titty twister? I imagine it will mostly be used as a joke, amongst friends who do not hate each other, although I’m sure there’s plenty of mutual hate going around on Facebook, seeing as how Facebook has all but destroyed the meaning of the term “friend.” If you’d like to find out if you have any Facebook frenemies, head on over to Hate With Friends. Let us know how it goes in the comments section.

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Buzzfeed Welcomes First CCO

Just days after acquiring Kingfish Labs to help boost its Facebook targeting, Buzzfeed has plucked one of the social network’s designers to take on the top creative post. Yes, Jeff Greenspan has joined Buzzfeed as chief creative officer, a first of its kind for the social news organization. Greenspan, as mentioned, joins Buzzfeed from Facebook, where he has spent the last 15 months as communication designer. In his new role, he will lead a 15-person, NYC-based creative team that includes Chris Baker (who’s made a few appearances on this here site) and Mike Lacher. Together, Buzzfeed’s creative crew will collaborate with clients including GE, Virgin Mobile and Microsoft.

Buzzfeed founder/CEO Jonah Peretti says in a statement, “Agencies have been making creative for 100 years that targets individuals, but the social web requires ad creative to be re-envisioned for sharing among groups,” said Jonah Peretti, BuzzFeed’s Founder and CEO.  “Jeff is the perfect leader to work closely with a small group of leading brands to push advertising creative into the social age.”

Prior to Facebook, Greenspan worked on the agency side as an ACD at R/GA for nearly two years before bolting for a creative director gig at BBDO, where he spent nearly 18 months.

Chris Baker’s Latest Project: An Internet Intervention (of Sorts)

Our old pal Chris Baker, he of “M. Night School” and “Letterbombing” fame, has launched yet another amusing project, one that lets you call out your friends, family, enemies and frenemies for all their internet no-nos. Baker and his cohorts including his old BBDO NY chum, Pete Marquis, and designer/writer Mike Lacher, have appropriately dubbed the project “Internet Time Out.”

There are several popular time outs already listed including “You used hashtags in an email” and “You won’t stop using Internet Explorer 6.” You can pick and choose and send them to those you know who are guilty of such online crimes.  After all, you’re doing it for their own good.