TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mike Mckay’

Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Eleven Adds Seven to Creative Department

Another piece of Bay Area-related news, you say? Well, it seems like it’s just that kind of week. San Francisco indie shop Eleven has welcomed seven new folks to its creative department, which of course is led by CCO Mike McKay, formerly of BBDO SF and Saatchi & Saatchi LA. Among those included in the totally informal shot above are creative director Jack Harding, who worked with McKay at BBDO and helped lead creative on Comcast SportsNet and Mars among other accounts, senior integrated art director Sara Worthington, who joins Eleven after spending two years as a senior AD at Goodby, as well as senior copywriter and Cutwater/Deutsch alum Ray Connolly.

The 13-year-old Eleven currently counts clients including Apple, Virgin America, Union Bank and AAA.

 

 

GS&P’s Mangan to Take Top Creative Post at BBDO SF (Updated)

It looks like Goodby Silverstein & Partners is set to lose another longtime staffer. Just a day after reporting that Linda Harless was leaving the agency after 25 years, we’ve received confirmation from sources familiar with the matter that GS&P ACD/copywriter Craig Mangan is also taking off to join up with sister Omnicom shop BBDO as the new EVP/ECD of its San Francisco office.

Mangan, who will assume his new position at BBDO SF in the first week of July, succeeds Mike McKay, who left the agency last fall for the CCO job at fellow Bay Area operation, Eleven. BBDO San Francisco’s soon-to-be creative boss, who will lead creative for clients including Gallo, Mars, Caesars Entertainment and Vail Resports, spent approximately 16 years at Goodby, moving from the account side to creative over a decade ago. Mangan subsequently penned work including the memorable split-screen spots for the NBA from a few years ago. If you need a refresher (and since they’re currently battling in a series right now), here’s one example starring LeBron James and Kevin Garnett. Update: After the jump, you can peep the short ‘n sweet note from BBDO SF chairman Jim Lesser that confirms matters.

Read more

Friday Odds and Ends

-BBDO NY, director McG and Music and Strategy teamed up to launch the Mountain Dew spot above.

-Saatchi & Saatchi/BBDO SF alum Mike McKay joined Eleven as its first-ever CCO. link

-Just a reminder that the final Webbys call for entries deadline is Dec. 16. link

-AKQA created a 3D ad experience for the iPad. link

-Montblanc is celebrating the chronograph with a short-film contest. link

-There seems to be some movement in the Yahoo sale process. link

-Grand Marnier appointed bi-coastal agency The Woo as its digital AOR.

-Yes, there are still 3.5 million folks subscribing to AOL dial-up service. link

-Have you seen the ASICS transit experience that promotes the NYC Marathon? link

 

Another Goodby Alum Heads to BBDO SF

Mike McKay and crew at BBDO San Francisco have welcomed aboard ex-GS&P creative Dan Hofstadter, who joins as ACD. During his four years as a copywriter at Goodby, Hofstadter worked on accounts including HP, Yahoo, Sprint and Comcast. Prior to that, he spent three years as a CW at Leo Burnett.

Now at BBDO SF, Hofstadter will partner up with fellow ACD Ricard Valero, who joined the agency from DDB Milan last month, and work on several accounts including Masterfoods (brands such as Uncle Ben’s and Whiskas), Vail Resorts (where he will work alongside fellow Goodby alum Bryan Houlette) and Harrah’s Casinos.

The San Francisco Giants Search for the ‘World Championship Baby’

Wow, the Giants sure want another World Series, don’t they? At the beginning of the month, we showed you the BBDO SF and Comcast collaboration “Help the Giants Win” which asked fans over social media what rituals they took part in that led to last year’s World Series win. Now, the two are getting a little more personal, trying to decide what fans decided to go past third base to celebrate the Giants successful season.

The “World Championship Baby” contest will attempt to determine what San Francisco baby is born closest to 7:54 p.m. PST on August 1, the official nine-month anniversary of the World Series. The winning baby will get a birth certificate signed by the Giants, a commemorative brick paver outside AT&T bark with the baby’s name on it and a $2,010 gift card. Expected parents are asked to create a profile on the site to enter into the contest. Living in Chicago, it’s these sorts of rabid fan participation campaigns that make me wonder why the Cubs and White Sox don’t do anything on this scale to try to increase morale for what have thus far been dismal seasons. It’s a nice way for Comcast to show they “get” the loyalty of their subscribers, and no doubt the winning parents will have bragging rights for years to come. Credits after the jump.

Read more

Goodby Alum Houlette Heads to BBDO SF

Four months after joining BBDO San Francisco from Saatchi & Saatchi LA, ECD Mike McKay, he of Twitter recruiting fame, has made his first senior creative hire by the name of Bryan Houlette. The CD arrives from Goodby, where he served as an ACD/art director and helped produce campaigns for clients including HP, Saturn, Nintendo, Adobe, “Got Milk?” and more. During his time at GS&P, Houlette won silver at the ANDY’s for Yahoo! work as well Cannes Lions and One Show Pencils for Nintendo’s Wario and the “White Gold” milk effort.

The new creative director, who starts this week, will be involved with various BBDO SF clients including Mars, Vail Resorts and Gallo.

Campbell Mithun’s Intern-Wrangling Tool: Twitter

Maybe it’s not as bold (or dumb/misguided) as the Mike McKay stunt, but Campbell Mithun used Twitter to lure interns in a contest called the Lucky 13 (guess it’s up to you to determine whether they’re lucky or not). Anyhow, six were chosen by the IPG-owned, MRM-aligned agency out of the 13, which happened to by Ray Mithun‘s lucky number, and here’s your list below:

-Cory Etzkorn, @coryetzkorn: technologist intern

-Connor Johnson, @mr_connorj: media intern

-Vince Koci, @vincekoci: creative (copywriter) intern

-Mark Manalaysay, @mmanal: creative (art director) intern

-Natalie Neal, @natalieneal: account management intern

-Genette Sekse, @Genette_Sekse: media intern

The contest itself lasted for 13 days between Feb. 13-25 and participants were asked to submit 13 tweets as part of the application process. Some stats for you: 425 initially registered, 32 applicants were interviewed in person or via Skype, more than 300 applicants submitted tweets and there’s still a partridge in a pear tree lurking about. Let’s roll the highlight real, Johnny (above).

Saatchi LA CD Splits for CP+B

Crispin Porter + Bogusky’s L.A. office continues to grow out its creative department as we’ve received confirmation that creative director Ryan Jacobs is headed over to said agency from Saatchi & Saatchi LA. Jacobs was a principal/CD at Mint Design before freelancing at Goodby then eventually heading over to Saatchi LA to take a CD post under Mike McKay in 2008. At CP+B, Jacobs will serve as a creative director on the Old Navy account and work on new business.

CP+B ECD Tiff Rolfe comments, “We’re excited to have Ryan as part of the new LA team,” said Tiff Rolfe, VP executive creative director at CP+B. “His design background and rebranding experience will add a great asset to our team for our current brands and new client initiatives.”

From what we hear, though, Jacobs isn’t the only S&S defection this week as ACD Matt Titone has apparently split for B-Reel while art director Michael Gurman has moved up the coast to take a gig at AKQA. We’re double-checking with our sources on this, but three creative defections at one time does raise some eyebrows, though S&S has given us drunken egg nog/beer pong holiday hijinks and the occasional Prius campaign.

The L.A. Egotist Gives Us a Whirl Through the West Coast

As part of our ongoing collaboration with The Denver Egotist, the folks from the network’s Los Angeles quarters chime in with a look into the agencies scattered throughout the traffic-congested City of Angels. Let’s read on to see who’s now and who’s next, shall we?

Let’s be honest here. The first thing that comes to mind when you think of LA is Hollywood. Music and Movies. Advertising takes a back seat to all the glitz and glamour of Tinsletown. Which is where we step in: to highlight and showcase any and all creativity happening in Los Angeles. But to be honest, right now LA is suffering from a little writer’s block. We are struggling to break through the barriers of some really shitty advertising.

LA currently services some of the largest and most creative brands in the world like; Pepsi, Gatorade, Honda, Toyota, Playstation, and Apple. We have more automotive accounts here than any other city (we think). And yet, we still can’t seem to move the needle.

So, It’s our intention at the LA Egotist, to challenge the Los Angeles agencies to strive for better work that their brands, their consumers and this city deserve. Just read the comments here on Agency Spy. Damn, we are some mean ass mother fuckers and pretty damn funny ones, too. But we all are demanding better.

Here’s a breakdown of where things stand here on the LA walk of fame/shame:

Read more

NEXT PAGE >>