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Posts Tagged ‘Mike Mckay’

Twitter Plays Pivotal Role in Campbell Mithun’s Intern-Wrangling

Sure. Mike McKay‘s own Twitter-based recruiting effort had higher stakes, but Campbell Mithun is putting the micro-blogging service to its own good use by hiring the “Lucky 13,” meaning the number of interns for summer 2011. Starting Feb. 13, the Minneapolis-based agency will launch a 13-day effort (get it?) that gives applicants 140 characters to “showcase their strengths…and social media moxie.” The 13 interns hired will work in creative (AD or CW), account management, tech and media. Here’s the one caveat: Applicants must be a college student with a graduation date between fall 2010 and summer 2012. Who knows, maybe they’ll even make a thrilling hip-hop video out of their whole experience. Go here for info.

Mike McKay Heads to BBDO

Darn, got this tip in the morning and got scooped in the process, but whatevs, Mike McKay, he of Twitter-courting fame, is leaving Saatchi LA after two years to take on the ECD post at BBDO San Francisco. In the process, current SF ECD and 11-year BBDO vet Jim Lesser is being promoted to chairman at the office.

McKay joined Saatchi & Saatchi, aka “The Lovemarks Company” in November 2008 after spending eight years at GS&P and helped lead the former shop’s Toyota business. In a statement, he says, “BBDO is a creative powerhouse and I’m thrilled to be joining their San Francisco office. [Managing director] Brent [Smart], Jim and Nick [Bartle, director of behavioral planning] are on a serious roll, and I’m excited to team up with these guys and David [Lubars] as well.  They’re all terrific.” We’re just curious to see how that copywriter’s working out at McKay’s former employer.

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